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On this module you will critically analyse your own professional practice in the context of an evolving media world and learn to refashion your content for audiences across a wide range of platforms, including online, broadcast (video and audio), social media and mobile platforms.
You will engage in individual cross-platform production work, which will provide you with the opportunity to demonstrate initiative and strong problem-solving skills. Individual project work can be tailored to support your individual learning objectives and career ambitions, and to hone your professional practice and expertise. A strong emphasis will be placed on strengthening your ability to stand out in the global market place.
You will also collaborate with peers based around the globe to produce cross-platform content relevant to audiences across a range of geographical and cultural boundaries. Team work in a global virtual newsroom will expand your awareness of a wide range of approaches to journalistic production around the world and strengthen your understanding of diverse global audiences.
This module will provide you with the opportunity to compare how peers with a range of media backgrounds apply cross-platform techniques in their individual sectors of the industry.
Module content includes cross-platform skills and journalistic values; sourcing original content, research skills and verification of information; sourcing relevant interviewees and interview skills; news values and relevance to audiences; accurate and engaging reporting; writing for SEO (search engine optimisation) and (re-)writing copy to suit a range of platforms, including online, multimedia and social media; writing tight headlines and captions for images; impartial and balanced reporting as well as attribution to source of information. You will produce copy that complies with legal, ethical and regulatory requirements as well as with in-house style guides. You will also further develop your individual presentation skills, your ability to stand out in a global freelance marketplace and techniques for building a community of followers. Technical skills include production of video and audio content; visual storytelling and creation of infographics; blogging and creating multimedia websites; the use of mobile phones in reporting; production for social media and use of social media in sourcing information; analytical tools to monitor the effectiveness of your work.

Upon completion of this module you will be able to:
LO1: apply strong journalistic skills to your practice, including research, writing, sourcing relevant interviewees, and audio-visual narrative skills suitable for a wide range of media platforms
LO2: apply core journalistic values in your work, including accuracy, balance, impartiality, attribution to source of information and attention to legal, ethical and regulatory frameworks
LO3: produce cross-platform news and content suitable for global audiences
LO4: produce an independent cross-platform project to high standards
LO5: reflect critically on your practice in the context of the evolving media industry