Module title: Leadership and Entrepreneurship in the Media

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC11107
Module leader: Rachel Younger
School School of Arts and Creative Industries
Subject area group: Media and Screen
Prerequisites

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2018/9, Trimester 2, Online,
Occurrence: 002
Primary mode of delivery: Online
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Rachel Younger
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching Methods (including their alignment to Learning Outcomes)
A range of online learning materials, both written and multimedia, will enable you to engage with module content in your own time. You will also be directed to supplementary electronic resources, including e-books and e-journals to further support your learning, and you are encouraged to engage independently with these additional resources. (LO1-3). You will be required to take an active part in debating module materials with your peers online, in order to better appreciate how each topic applies in a globally diverse range of contexts. You will benefit from feedback provided by an international community of fellow students as you engage in interactive online module activities (LO1-3). You will contribute a short presentation to one of the subject specific online debates on this module (see also brief for assignment 1 here below). You will have the opportunity to tailor assessment topics to support your individual learning and career objectives. Module activities and assessment will provide you with the opportunity to apply what you learn to your professional practice. (LO1-3)


Formative Assessment:
As you engage with your peers based around the globe in interactive online module activities in our weekly Moodle forums, including online debate and individual video presentations that help kickstart class discussions, you will benefit from culturally diverse formative feedback provided by an international community of fellow students as well as by the module tutor. Formative feedback provided in the context of weekly Moodle forums will help you further improve the journalistic and academic content you produce for assessed submissions and will support you in the completion of assignments. It is hence recommended that you take note of informal feedback provided. (LO1-4)

Summative Assessment:
Summative assessment will take place in the form of two assignments, an online presentation that will be assessed with 30% of the overall module mark and a portfolio that will be assessed with 70% of the overall module mark:
Assignment 1, a five-minute online presentation, is to be posted as a contribution to one of the subject-specific online debates on this module. Your presentation can be a narrated PowerPoint presentation or a video contribution. Technical instructions for the production of this presentation will be provided in the virtual learning environment. This assignment will encourage you to research one of the topics covered on this module in more depth, and to share a perspective on this topic - relevant to a specific world region or relevant to a specific domain of the media - with your peers. To be eligible to be awarded the full mark for this assignment, you will additionally need to make two meaningful contributions (i.e. online posts) to each of the ten subject-specific online debates. Assignment 1 is worth 30% of the overall module mark. The deadline for posting your presentation online will vary according to your topic of choice (weeks 2-11); a schedule of deadlines will be provided in the virtual learning environment. (LO1-LO3)
Assignment 2, a leadership portfolio, is to be submitted online using the portfolio tool in the virtual learning environment. Assignment 2 is worth 70% of the overall module mark and is to be completed by week 12 (LO1-LO3). You have a choice between two options to complete this assignment.
Option 1, an individual project, will encourage you to exercise entrepreneurship or creative leadership in your professional practice in the media. You will evidence, with help of your online portfolio, how you took initiative to create change, communicated with stakeholders, and planned and implemented this change. Your portfolio should include a 1,000-word reflective analysis of strengths and weaknesses of your individual project, which should reference academic thought on leadership and entrepreneurship in the media. The conclusions you draw from your individual project should include reflection on strategies to further develop your personal leadership or entrepreneurship style.
Option 2, a portfolio demonstrating thought leadership, will consist of two elements, a 2,000 word critically reflective academic essay and an 800 – 1,000-word journalistic opinion piece. The critically reflective essay will provide you with the opportunity to exercise thought leadership as you reflect on the geopolitical, economic, regulatory, ethical, legal or technological context of the media, on challenges faced by the media, and on ways to shape the future media industry. Your essay should reference academic literature relevant to the specific topic aspect you chose to focus on. The journalistic opinion piece should be written for the Media Guardian or the media pages of a comparable publication of your choice, and will provide you with the opportunity to comment on the state of the media in a country of your choice.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Online Guided independent study 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 1,2,3 2 HOURS= 0, WORDS= 0
Portfolio 70 1,2,3 12 HOURS= 0, WORDS= 3000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Description of module content:

On this module you will critically appraise a range of approaches to leadership and entrepreneurship in the media around the globe, reflect on challenges encountered by leaders in the media and consider issues pertinent to managing modern international news and media operations. You will explore the potential for innovation in your own professional practice and reflect on ways to shape the future industry and become an initiator of change. You will strengthen your ability to demonstrate thought leadership, creative leadership and entrepreneurship. In support of this, you will compare a range of evolving geopolitical, economic, regulatory, ethical, legal and technological contexts in which media professionals around the globe operate, and reflect on academic literature relevant to these.
Topics that will be discussed on this module include a range of challenges encountered by leaders in the media based around the globe; a range of leadership styles across cultures; developing creative strategies and content for the media; entrepreneurship and innovation in the media. They also include cross-cultural approaches to team communications, to implementing change and to problem-solving in the creative industries. As you reflect with fellow students on ways to exercise thought leadership, creative leadership and entrepreneurship, you will compare and analyse the current state of media industries and its evolving geopolitical, economic, regulatory, ethical and legal contexts in a range of countries around the globe. You will identify challenges caused by technological, economic and political change and discuss entrepreneurial approaches to shaping a healthy future industry.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: critically appraise challenges faced by those exercising leadership and entrepreneurship in the media
LO2: reflect critically on the media and on the geopolitical, economic, regulatory, ethical, legal and technological context in which media professionals operate, with reference to relevant academic literature
LO3: demonstrate the ability to exercise thought leadership, creative leadership and/or entrepreneurship

Indicative References and Reading List - URL:
JAC11107 Leadership and Entrepreneurship in the Media