Module title: Creative Toolkit

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC11109
Module leader: Rodger Stanier
School School of Arts and Creative Industries
Subject area group: Media and Screen
Prerequisites

The course is aimed at newcomers to text and digital imaging applications

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Derek Allan
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and Teaching methods including their allignment to LOs
The module has two main elements which allow for the imparting of ideas and information (LO 1,2,3,4,5), and gives students the opportunity to put theory into practice (LO 1,2,3,4,5). Weekly lecture sessions provide individual critiques of technical and conceptual development and offers guidance for developing effective presentation skills and portfolio. Students work independently in workshop areas under supervision of lecturing staff. Students will be required to adopt a professional understanding of industry software and apply these skills in the related disciplines and workshops.

Embedding of employability/PDP/scholarship skills
A thorough knowledge and understanding of industry standard software, graphic design principles, visual and oral communication skills, thus preparing students for the rigours of the creative industries.
This understanding when coupled to PDP activities will allow the students to plan their programme of studies and career pathway more accurately and enable them to identify areas requiring personal development. Scholarship skills will be developed through a range of explorative and analytical class exercises and through component assessment.

Assessment (formative and Summative)
Students will undertake three summative assessments during the module. Completion of an assessment in week 7 (20%) and presentation in week 10 (20%) and final project in week 12 (60%). Students will create a portfolio from project work produced throughout their study and research which will help them to identify and develop an awareness of a range of creative solutions and activities. Students will learn to apply concepts and theories creatively and go on to produce practical results that are inspirational and satisfying.

Research/Teaching Linkages
Staff research interests will form the basis of the teaching of this module. The embedding of research into the module will encourage students

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 13
Face To Face Demonstration 39
Independent Learning Guided independent study 148
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Other 20 LO1,LO2,LO5 7 HOURS= 0, WORDS= 0
Oral Presentation 20 LO:1-5 10 HOURS= 0, WORDS= 0
Project - Written 60 LO:1-5 12 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

The lecture programme and workshops will cover industry standard applications, including Adobe Creative Suite. The student will learn about essential graphic design principles, page layout, typography, image enhancement, saving and transferring documents as final digital artwork, ready for publication and presentation. This module is designed to give the student an understanding of the creative possibilities that today's software applications can provide, raising student confidence and utilise applications to their best advantage.


Learning Outcomes for module:

Upon Completion of this module you will be able to:
LO1: Utilise industry standard software packages with confidence and skill.
LO2: Develop a theoretical and practical understanding of design principles, identify and analyse
professional problems and issues relating to the development of visual communication media.
LO3: Evaluate different methods of electronic delivery and their appropriate uses.
LO4: Develop effective presentation skills and portfolio of creative work.
LO5: Apply relevant skills in the creation of typography, design layout, and imagery within project-based work.

Indicative References and Reading List - URL:

Recommended - PIPES, ALAN (2009) PRODUCTION FOR GRAPHIC DESIGNERS, 5th ed.
Recommended - KANE, JOHN (2011) A TYPE PRIMER, 2nd ed. - ISBN: 1856696448
Recommended - BANN, DAVID (2007) THE ALL NEW PRINT PRODUCTION HANDBOOK, 1st ed.
Recommended - LUPTON, ELLON, (2010) THINKING WITH TYPE, 2nd ed.
WHITE, A. (2011) ELEMENTS OF GRAPHIC DESIGN.: ALLWORTH PRESS., 2nd ed.
WHEELER, A. (2012) DESIGNING BRAND IDENTITY: AN ESSENTIAL GUIDE FOR THE WHOLE BRANDING TEAM: WILEY, 4th ed.
AMBROSE, G. & HARRIS, P. (2008) THE PRODUCTION MANUAL: A GRAPHIC DESIGN HANDBOOK: AVA, 1st ed.
SQUIRE, VICTORIA (2006) (2006) GETTING IT RIGHT WITH TYPE?: LAURENCE KING, 1st ed.
GONZALES CRISP, D. (2012) TYPOGRAPHY (GRAPHIC DESIGN IN CONTEXT): THAMES & HUDSON., 1st ed.
UPTON, ELLEN, PHILLIPS, JENNIFER COLE (2008) GRAPHIC DESIGN: THE NEW BASICS, 1st ed.
CONDELL, C. & LUPTON, E. (2015) HOW POSTERS WORK. .: DISTRIBUTED ART PUBLISHERS, 1st ed.
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