Core Module Information
Module title: Campaign Creation

SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: JAC11111
Module leader: George Shepherd
School School of Arts and Creative Industries
Subject area group: Art Design and Photography

There are no pre-requisites for this module to be added

Description of module content:

This module will explore and evaluate the impact of integrated advertising campaigns. The effectiveness of single-minded, original thinking across a significant range of media will be examined; what makes a brand famous, what makes an advertising message memorable and how classic campaigns evolve, engage with the consumer and endure for years. This module will also cover the role of the campaign slogan, the importance of a strong visual identity and style, the impact of music and associated key elements (such as Voice Overs) that trigger brand recognition. You will be encouraged to refer to great advertising campaigns, past and present and to develop your ability to 'stretch' the idea across a wide variety of communication channels and learn the principal skills, techniques and practices associated with creating effective advertising campaigns.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse and interpret a range of advertising briefs.

LO2: Identify the advertising strategy and learn how to develop creative work that flows directly from the brief.

LO3: Understand the role of a variety of different media and assess the ways that advertising can be used to best effect in an integrated campaign.

LO4: Produce multi-media advertising campaigns demonstrating originality and creativity in response to a variety of briefs.

LO5: Work in teams and present your work with confidence and commitment.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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