Core Module Information
Module title: Digital Creative

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC11127
Module leader: George Shepherd
School School of Arts and Creative Industries
Subject area group: Art Design and Photography

There are no pre-requisites for this module to be added

Description of module content:

This module will engage you with creative possibilities in fast-moving, multi-channel digital environments. You will work on live industry and/or competition briefs that demand total media integration to develop unified strategies and creative campaigns. Reflecting current industry trends this module will be asking you to carefully reflect on the nature of advertising in a highly interactive and globalised digital environment.The module is: interactive (reflecting the nature of digital media); inter-disciplinary (reflecting the complexity of digital media); and inter-cultural (reflecting the nature of digital space and use of social media.)

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically appraise multi-channel platforms and a range of advertising media strategies.

LO2: Examine key elements of consumer behaviour, tribalism, market segmentation, data capture and its use in digital contexts.

LO3: Plan, research and implement creative online strategies in response to advertising briefs.

LO4: Generate appropriate and innovative ideas for digital advertising and marketing as part of a creative team.

LO5: Plan, research and implement a personal creative identity for use in an online context.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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