There are no pre-requisites for this module to be added

This module introduces students to the concepts, techniques, and practical applications of contemporary studio-based photography in advertising. Through a series of creative advertising briefs, students will develop essential studio-based photography skills, including lighting application, composite imaging, and post-production techniques.Alongside practical work, lectures will provide theoretical and contextual insights into the role of studio photography within the advertising industry, fostering a critical and informed approach to creative practice. By the end of the module, students will have expanded their knowledge and proficiency in studio-based photography, equipping them with the necessary skills for professional and commercial applications.

Upon completion of this module you will be able to

LO1: Apply advanced studio-based photographic techniques – including lighting, composition, and composite imaging – to meet the requirements of creative advertising briefs.

LO2: Demonstrate proficiency in post-production techniques within a commercial advertising context, ensuring high-quality, professional-standard outputs.

LO3: identify and engage with a specified audience and context for your work.

LO4: Research, analyse, and critically reflect on the creative and technical processes undertaken during the development and execution of photo studio advertising projects

LO5: Communicate and present creative concepts effectively