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This module enables you to research, appraise, design, and select an appropriate business model to develop for your future career in the Creative Industries. You will address issues of applicability, credibility, ethics and a wider comprehension of the business practice in the Creative Industries to guide your choice of business model. The module will be delivered through lectures, workshops and tutorials that encourage the recognition and understanding of the development of appropriate writing, pitching, presenting, and marketing skills for business. Work for submission will be, a Professional Presentation and your written Business Plan that is appropriate to your individual professional aspirations. This will be supported with your research journal or logbook outlining the development of your plan.

Upon completion of this module you will be able to:
LO1: Critically identify and analyse professional areas of photographic employment and reflect upon the skills applicable to them.
LO2: Effectively utilise research skills to make informed evaluative and financial conclusions in the development of a professional Business Plan
LO3: Distinguish and make judgements regarding the different forms and tones appropriate to writing and presenting for different markets and industries.
LO4: Develop professional oral presentation skills, informed with the appropriate synthesis of supporting presentation materials.
LO5: Demonstrate knowledge and understanding of the legal and financial frameworks of suitable forms of business structures within the Creative Industries.