Module title: Community Media

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: LMD10127
Module leader: Kirsten Macleod
School School of Arts and Creative Industries
Subject area group: Media and Screen


2019/0, Trimester 1, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Kirsten Macleod
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching Methods (including their alignment to Learning Outcomes)
Learning will take the form of 3 outcomes – a case study (LO 1, 2, 5), practical production within a community media context (LO 3,4) and a critical reflective report (LO 1, 2, 5, 6). These will be supported by lectures, seminars and tutorials. You will be expected to work in groups (LO4) on the production and individually when you will conduct independent study. You are expected to identify appropriate texts and literature from which to build research for the case study and in the critical report (LO1, 2, 5). You will be supported by staff to build a relationship with a community, community media organisation or company during the production and case study (LO3, 4). You will be encouraged to explore a range of technologies associated with the field (LO2, 3).

Embedding of employability/PDP/scholarship skills
The study and experience of production within the community media and local television environment will enhance your employability in media production, third sector organizations and for working with the public. You will learn core skills required for securing a job in various media and related professions. You will develop your research, analytical and practical production skills. You will develop collaborative interpersonal skills working in groups and with communities. You will be able to apply these skills to a range of new and emerging technology applications. The module will build on Edinburgh Napier’s partnership with STV2 and develop collaborations with local community groups and organisations.

Supporting equality and diversity
Applicants will be interviewed as part of the admissions procedure, which helps support equality and diversity. Lecture notes and additional material will be available through VLE which would enable part-time, distance or disabled learners to access the module. A list of relevant online resources will be provided.
It is hoped that this programme will attract an international cohort which would be of benefit in widening understanding of community media production globally. Regular discussion on international community media, international restrictions and responses to different cultural and social contexts, ensures that the module delivers a diverse and international perspective.

Formative Assessment:
You will be assessed formatively across the module with regular class presentations & feedback on module reading.
You will work individually to research suitable topics and will present work in progress for feedback to tutor and class.
Groups will also regularly present to class and module leader on group production processes and production practice.
You will be asked to review a piece of community media literature and present to class, thus sharing the reading and its relevance across the class.
In a one to one tutorial with module leader you will be asked to present an update on your case study and intended community media production. At the end of the module production groups will present their work with reflection on production practice and impact to the class.

Summative Assessment:
Assessment will be based on 3 summative assessments:
1) Case Study (LO1, 2, 5) - you will address a theoretical question in relation to community media production. This could be focused on a production, project, community media organisation or a body of work. You will complete this in either written form or as an audio-visual work (40%).
2) Community based production (LO3, 4) - you will contribute as part of a team to a collaborative or participatory production with a community media organisation or group (40%).
3) Critical Reflective Report (LO1, 2, 5, 6) – you will reflect on your experience and learning across the community media production process. This will be based on a diary or journal kept during the production process (20%).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 15
Face To Face Lecture 21
Independent Learning Groupwork (Independent Study) 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 40 1,2,5 7 HOURS= 0, WORDS= 2000
Practical Skills Assessment 40 1, 2, 3,4 13 HOURS= 0, WORDS= 2000
Report 20 1,2,5,6 14 HOURS= 0, WORDS= 1500
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Description of module content:

In this module you will develop a critical and practical knowledge of the range of contexts and forms of community media practice. This includes participatory and collaborative practice, alternative, radical and citizen’s media, local television and indigenous media. You will research Scottish and international examples of community media production, critically analysing broader political, social, economic and creative contexts. The module will expand your experience of media production encouraging close collaboration with communities and organisations and media producers working with communities.

You will work individually on a case study examining a theoretical aspect of community media production focused on a filmmaker, a body of work, a project, film, organisation or production company. This might include questions of practice, distribution, audience, technology or content. In groups you will work on a collaborative or participatory community based production. You will plan, manage and produce a piece of community-based media that reflects your engagement with participatory production practices. You will devise the production with members of a community and implement an appropriate strategy for distribution and exhibition. You will reflect on the alternative processes of production and distribution, the impact of the work and situate these within contemporary local and international media production contexts. You will produce a Critical Reflective report based on a blog or production diary. The report will demonstrate critical thinking, engagement with the field of community media production and the development of your technical and creative skills as well as other transferrable skills developed while working with communities.

Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: Critically analyse literature and debates across the spectrum of community media practice.
LO2: Distinguish between approaches to practice and identify different social, economic, technological and cultural conditions.
LO3: Engage effectively and collaboratively with community media practices and organization across a range of technological applications.
LO4: Demonstrate an ability to work professionally and creatively as part of a group in the development, production and exhibition of a community based production.
LO5: Evaluate the impact of community media on local communities.
LO6: Critically reflect on own role and practice during the production process.

Indicative References and Reading List - URL:
LMD10127 Community Media