Module title: An Introduction to Discourse, Language and Society

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: LNG07120
Module leader: Mabel Victoria
School The Business School
Subject area group: Tourism and Languages


2019/0, Trimester 1, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Member of staff responsible for delivering module: Mabel Victoria
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to Los
Teaching for this module consists of interactive tutorials which combine theoretical ideas, real life experiences/applications and hands-on learning activities. Assignments include analyses of different types of naturalistic data to promote a clear link between theory and practice. You will also be exposed to relevant fieldwork practices to provide independent learning outside of the classroom.

Embedding of employability/PDP/Scholarship Skills
Employability skills embedded in this module include independent learning, team work, impression management, ethnographic research skills, and above all an inquiring mind. Since the module content is primarily about communication, you will become more aware of your own use of language to achieve interactional goals.

Assessment (formative or summative)
You will carry out a series of small written assignments on linguistic analysis. The language analysed will be a combination of what the lecturer provides and what you collect via fieldwork. This 'portfolio' of tasks will make up 60% of the module mark. The final mini-research project and report will be worth 40% of the module mark. This type of assessment process will provide clear stages so that you could evaluate the way your skills and confidence are increasing over the course of the module, as well as allowing multiple feedback points.

Research / teaching linkages
You will learn different approaches to sociolinguistic fieldwork and data collection. You will conduct a mini-research project and in the process learn how to formulate a clear research question, design and implement a valid research strategy based on a specific qualitative approach, and use a clear theoretical framework to interpret findings and place them in context; you will also learn to develop and present a clear, logical and well-supported argument in your research report.

Supporting equality and diversity
Teaching materials will be available on Moodle. Study groups and peer learning are enabled and encouraged, both in tutorials and for assignments. The analyses that you undertake for your portfolio will be designed so that the type of data you explore are those that are of interest and relevance to you. For example, someone who is into film studies could do a discourse analysis of a film while someone majoring in tourism could analyse the discourse of tour guides. Those interested in intercultural business encounters could analyse, for instance, the language used in business meetings.

The module will be in direct support of internationalisation and in many ways, intercultural competence. Since one of the contextual factors affecting language use is culture and ethnicity, you will become more aware of language change brought about by globalisation, and contact between linguacultures, thus helping you become better equipped to interact with people from different cultural backgrounds.

Formative Assessment:
You will carry out a series of small written assignments on linguistic analysis, both individually and in groups. The language analysed will be a combination of what the lecturer provides and what you collect via fieldwork. This type of assessment process will provide multiple feedback points and clear stages so that you could evaluate your skills and confidence over the course of the module.

Summative Assessment:
The summative assessment consists of a group project (40% of your module mark) and a ‘portfolio’ of tasks (60% of your module mark) to be done individually. There will be multiple feedback points from the module tutor and your peers prior to submission.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Independent Learning Guided independent study 164
Face To Face Tutorial 36
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Practical 40 1 - 3 10 HOURS= 0, WORDS= 1500
Portfolio 60 3 - 4 14 HOURS= 0, WORDS= 1500
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Description of module content:

1. Explore key concepts in sociolinguistics i.e. social factors in language use and variation in speech and communication
2. Examine approaches to the study of language in context.
3. Apply field methods ethically in collecting naturally occurring data
4. Identify language and identity, language attitude and language choice in multilingual contexts

Learning Outcomes for module:

LO1: acquire knowledge of how the use of language is influenced by social factors such as age, gender, ethnicity, social class and educational background
LO2: broaden your notions of how discourse can be analysed using different tools of linguistic analysis
LO3: develop a deeper understanding of your own language attitudes and beliefs
LO4: gain some practical experience in collecting and analysing sociolinguistic data

Indicative References and Reading List - URL:
LNG07120 - An Introduction to Language, Discourse and Society