Module title: Communication in International Management

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: LNG10123
Module leader: Nick Pilcher
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2019/0, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Nick Pilcher
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs. The theoretical content will be delivered through a series of 10 lectures. These lectures will be aligned with 10 two hour workshops where students will be expected to explore the ideas through a range of activities including practical assignments, textual analysis and case studies. The textual analysis will include examples of business communication while the case studies will look in greater depth at issues affecting the success of intercultural linguistic communication. There will be the opportunity for guest speakers from the university’s European and international networks to extend the international dimension. Students will be expected to prepare the reading and tasks for each week in advance of the workshop. All module materials will be available via the VLE.

Embedding of employability/PDP/scholarship skills This module gives you the opportunity to reflect on your current communication practice and help you become a skilled and effective communicator in international settings. In addition it will develop skills in problem solving, secondary research and report writing.

Assessment (formative and summative) Informal formative assessment will be conducted during the workshops. Formative assessments will be peer assessed. Summative assessment will consist of two components: the first will be two shorter tasks (equivalent to 1250 words each) addressing LOs 1-3 and while the second will be a case study (2500 words) addressing LO4. Consideration has been given to the submission dates of other level 10 modules in order to spread assessments as evenly as possible across the trimester.

Research/ teaching linkages The delivery of this module is supported by current research into language policy and intercultural encounters between professionals in the UK and China and draws on the latest literature.

Supporting equality and diversity All module materials will be available in advance on the univers

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Practical classes and workshops 30
Independent Learning Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 50 1 -3 12 HOURS= 0, WORDS= 2500
Report 50 4 14/15 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

Theories of social construction and linguistic relativity; language as a semiotic system; an introduction to discourse analysis; the role of English as a business Lingua Franca and implications of its use; globalisation and language use; the relationship between language and identity; the application of these theories and concepts to business documents and practices, e.g. meetings, negotiations, job interviews.

Learning Outcomes for module:

LO1: Demonstrate a critical understanding of the implications of social construction and linguistic relativism for international management communication.
LO2: Explore the use of the concepts of discourse analysis as a tool for explaining communication problems.
LO3: Evaluate the significance of the global use of English as a business lingua franca.
LO4: Analyse factors contributing to success or failure in instances of management communication in an international context.

Indicative References and Reading List - URL:
Communication in International Management