2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Christine Penman |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
This module is taught in the form of 3 one-hour lectures combined with tutorials/group work. You are expected to read set texts and participate in discussion forums on Moodle prior to discussing material in tutorials. You are involved in the selection of advertising material for discussion and analysis. The portfolio includes critical analysis of academic texts and the development of a protocol of analysis for a small corpus of advertisements. Enhanced reading, writing and synthetic skills. Scholarship skills in the design of a protocol of analysis for a small corpus of advertisements and in the research of contextual factors to specific advertising production. There are two summative assessments: a group presentation and a report combining critical appraisal of academic literature and analysis of advertising material.The delivery of this module is informed by research in cross-cultural advertising discourse.Material is available on Moodle. Assessment is designed to be suitable for students from different backgrounds.This module enhances understanding of socio-cultural contexts across the world and therefore fosters cross-cultural communication.
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Formative feedback is provided in response to comments submitted in the weekly online fora .You get feedback on their report outline. You also have the opportunity to submit the semiotic analysis of an advert for formative feedback.
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There are two summative assessments: a group presentation and a report combining critical appraisal of academic literature and analysis of advertising material.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 3 |
Face To Face | Practical classes and workshops | 36 |
Independent Learning | Guided independent study | 161 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Oral Presentation | 40 | 1,2,3,4,5 | 1 | HOURS= 0, WORDS= 0 |
Report | 60 | 1, 2, 4, 5 | 12 | HOURS= 0, WORDS= 3000 |
Component 1 subtotal: | 40 | |
Component 2 subtotal: | 60 | | | |
Module subtotal: | 100 | | | |