Module title: Intercultural Business Communication

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: LNG11106
Module leader: Vivien Xiaowei Zhou
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Vivien Xiaowei Zhou
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
This module consists of 3-hour seminars combining lecture and workshop. Each seminar (from Session 2 onwards) begins by checking the learners' understandings of their directed learning where students are asked to respond to questions based on a specified text (either book chapter or journal article). It proceeds with the presentation of a new topic through an approximately 30-minute talk delivered by the lecturer. To consolidate their learning, students are then asked to work independently, in pairs or groups in order to complete a range of discussion activities.

Embedding of employability/PDP/Scholarship Skills
This module will develop students’ skills in (oral and written) communication, intensive and extensive reading and group work. Students are expected to acquire a good understanding of intercultural business communication in preparation for their development of the competence needed for the 21st-century business arena. These understandings and competences will not only benefit students’ personal development but will also contribute to their academic development if they wish to pursue a higher research degree).

Assessment (formative or summative)
Students are assessed against two pieces of summative assignments. The first piece of coursework is a group presentation where students will deliver their understandings of intercultural business communication with reference to a given scenario which involves misunderstandings between two or more than two participants (linked to LO1, LO2, LO3 and LO4). The second piece of coursework is an individual report where students will choose one from several options. All of the options will require a synthesised understanding of the overall module content and they all address the current debates in the field of intercultural business communication in one way or another. This coursework is linked to all of the five learning outcomes but places a particular emphasis on LO5.

Other formative assessment takes the form of

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 36
Independent Learning Guided independent study 150
Independent Learning Guided independent study 14
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 35 1-4 10 HOURS= 0, WORDS= 0
Report 65 1 - 5 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 35
Component 2 subtotal: 65
Module subtotal: 100

Description of module content:

This module will provide you with a thorough understanding of specific theories of culture and communication, cultural systems and dimensions offered by major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research. Taught sessions will address the notions of culture and intercultural business communication, and theoretical frameworks about cultural systems, cultural complexity and acculturation. There is also one session devoted to an intercultural workshop that helps you rehearse, through practical activities, the input from the previous taught sessions

Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: To critically compare a range of competing conceptualisations of the notion of culture.
LO2: To assess the effectiveness of Intercultural Business Communication through a range of business, intercultural and communication strategies.
LO3: To explain the current debate between cultural essentialism and cultural complexity.
LO4: To apply alternative theoretical approaches to interpret specific cultural behaviours.
LO5: To evaluate alternative theoretical approaches to culture and intercultural business communication in both conceptual and practical terms.

Indicative References and Reading List - URL:

Core - BENNETT, M. J. (1998) BASIC CONCEPTS OF INTERCULTURAL COMMUNICATION: SELECTED READINGS: YARMOUTH, MAINE: INTERCULTURAL PRESS, 1st ed.
Core - HOLLIDAY, A. APPLIED LINGUISTICS (1999) : OXFORD JOURNALS Vol. 20, 2nd ed.
Recommended - SAMOVAR, L.A., PORTER, R.E., & MCDANIEL, E.R. (2009) INTERCULTURAL COMMUNICATION: A READER: BOSTON, MASS. : WADSWORTH CENGAGE LEARNING, 12th ed.
Recommended - FERRARO, G.P. (2006) THE CULTURAL DIMENSION OF INTERNATIONAL BUSINESS: UPPER SADDLE RIVER, N.J. : PEARSON PRENTICE HALL, 5th ed.
Recommended - INTERNATIONAL JOURNAL OF INTERCULTURAL RELATIONS
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