Core Module Information
Module title: Intercultural Business Communication

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: LNG11106
Module leader: Vivien Xiaowei Zhou
School The Business School
Subject area group: Tourism and Languages


Description of module content:

This module will provide you with a thorough understanding of specific theories of
culture and communication, cultural systems and dimensions offered by major
intercultural researchers and the critiques they have received in order to contribute to
a more widening debate of intercultural theory and research. Taught sessions will
address the notions of culture and intercultural business communication, and
theoretical frameworks about cultural systems, cultural complexity and acculturation.
There is also one session devoted to an intercultural workshop that helps you
rehearse, through practical activities, the input from the previous taught sessions.

Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: To critically compare a range of competing conceptualisations of the notion of culture.
LO2: To assess the effectiveness of Intercultural Business Communication through a range of business, intercultural and communication strategies.
LO3: To explain the current debate between cultural essentialism and cultural complexity.
LO4: To apply alternative theoretical approaches to interpret specific cultural behaviours.
LO5: To evaluate alternative theoretical approaches to culture and intercultural business communication in both conceptual and practical terms.

Full Details of Teaching and Assessment
2023/4, Trimester 1, BLENDED, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Vivien Xiaowei Zhou
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 36
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 35 1-4 10 HOURS= 00.30, WORDS= 0
Report 65 1 - 5 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 35
Component 2 subtotal: 65
Module subtotal: 100

Indicative References and Reading List - URL:
LNG11106- Intercultural Business Communication