Modules

Core Module Information
Module title: Marketing 1
SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT07101
Module leader: Christine Band
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

The module content includes the following:* Marketing dynamics*Market Environment* Marketing Research* Segmentation* Consumer behaviourMarketing Mix* Product*Price* Promotion*Place
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Develop an awareness of the key fundamental areas of marketing management theory.

LO2: Demonstrate an understanding of the theoretical underpinning of Marketing Management theory and be able to conceptually relate this to practical situations.

LO3: Gain an appreciation of the skills needed to conduct a professional oral presentation.
Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
MKT07101 Marketing 1
 

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