2019/0, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
| Occurrence: | 001 |
| Primary mode of delivery: | FACE-TO-FACE |
| Location of delivery: | N/A |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | Christine Band |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
Learning and Teaching methods including their alignments to LO'sThe learning outcomes are demonstrated through a group oral presentation (LO2 and LO3) and a digital examination (multiple choice) on Moodle (LO1 and LO2) and is worth 60% of the overall mark. The group oral presentation is worth 40% of the overall mark. The digital examination is linked to the theoretical underpinning of Marketing and the students knowledge is tested through multiple choice questions that relate to theory as well as practice. The group oral presentation is a practical discussion based upon the theoretical concepts applied to an organisation. This not only tests the students' knowledge on marketing theory and practice but also allows the students to nurture and learn about public speaking skills, interpersonal skills through team-based learning and personal skills such as time management, confidence and body language. Embedding of employability/PDP/scholarship skillsEmployability skills that are embedded within the assessments are research skills, interpersonal skills, time management, team work, confidence and professionalism which are specifically related to the group oral presentation. Moreover, the student must assert a certain degree of autonomous learning to complete both the assignments in relation to the digital examination as well as time management skills needed to complete all of the assessments related to this module. The module is designed to enhance the students' personal development in terms of maturity, self-confidence and enthusiasm. The scholarly skill of the teaching team includes a background in Social Marketing, Branding, Creativity and Innovation and Retail Marketing and this specialist knowledge is conveyed throughout the module content.
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These are available through the use of the SMART assessments linked to the core text book.
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The learning outcomes are met through two assessments. The completion and delivery of a group oral presentation which is underpinned by theoretical concepts and an online class test.
|
| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 24 |
| Face To Face | Tutorial | 12 |
| Online | Centrally Timetabled (Digital) Exam | 1 |
| Independent Learning | Guided independent study | 163 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Class Test | 60 | 1 - 2 | 12 | HOURS= 1, WORDS= 0 |
| Oral Presentation | 40 | 2 - 3 | 7 | HOURS= 0.33, WORDS= 0 |
| Component 1 subtotal: | 60 | |
| Component 2 subtotal: | 40 | | | |
| Module subtotal: | 100 | | | |
2019/0, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
| Occurrence: | 002 |
| Primary mode of delivery: | FACE-TO-FACE |
| Location of delivery: | N/A |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | Christine Band |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
Learning and Teaching methods including their alignments to LO'sThe learning outcomes are demonstrated through a group oral presentation (LO2 and LO3) and a digital examination (multiple choice) on Moodle (LO1 and LO2) and is worth 60% of the overall mark. The group oral presentation is worth 40% of the overall mark. The digital examination is linked to the theoretical underpinning of Marketing and the students knowledge is tested through multiple choice questions that relate to theory as well as practice. The group oral presentation is a practical discussion based upon the theoretical concepts applied to an organisation. This not only tests the students' knowledge on marketing theory and practice but also allows the students to nurture and learn about public speaking skills, interpersonal skills through team-based learning and personal skills such as time management, confidence and body language. Embedding of employability/PDP/scholarship skillsEmployability skills that are embedded within the assessments are research skills, interpersonal skills, time management, team work, confidence and professionalism which are specifically related to the group oral presentation. Moreover, the student must assert a certain degree of autonomous learning to complete both the assignments in relation to the digital examination as well as time management skills needed to complete all of the assessments related to this module. The module is designed to enhance the students' personal development in terms of maturity, self-confidence and enthusiasm. The scholarly skill of the teaching team includes a background in Social Marketing, Branding, Creativity and Innovation and Retail Marketing and this specialist knowledge is conveyed throughout the module content.
|
The SMART assessments are linked to the core text book.
|
The learning outcomes are met through two assessments. The completion and delivery of a group oral presentation which is underpinned by theoretical concepts and an online class test.
|
| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 24 |
| Face To Face | Tutorial | 12 |
| Online | Guided independent study | 1 |
| Independent Learning | Guided independent study | 163 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Class Test | 60 | 1,2 | 12 | HOURS= 1, WORDS= 0 |
| Oral Presentation | 40 | 2,3 | 7 | HOURS= 0.33, WORDS= 0 |
| Component 1 subtotal: | 60 | |
| Component 2 subtotal: | 40 | | | |
| Module subtotal: | 100 | | | |