Modules

Core Module Information
Module title: Marketing 1
SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT07101
Module leader: Christine Band
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

The module content includes the following:* Marketing dynamics*Market Environment* Marketing Research* Segmentation* Consumer behaviourMarketing Mix* Product*Price* Promotion*Place
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Develop an awareness of the key fundamental areas of marketing management theory.

LO2: Demonstrate an understanding of the theoretical underpinning of Marketing Management theory and be able to conceptually relate this to practical situations.

LO3: Gain an appreciation of the skills needed to conduct a professional oral presentation.
Full Details of Teaching and Assessment
2024/5, Trimester 1, IN PERSON, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Christine Band
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 24 LECTURE
Face To Face Tutorial 12 TUTORIAL
Independent Learning CLASS TEST 1 CLASS TEST
Online Guided independent study 163 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Centrally Time Tabled Examination 60 1~2 Week 12 HOURS= 1 Class Test
Centrally Time Tabled Examination 40 2~3 Week 7 HOURS= 0.33 Oral Presentation
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100
2024/5, Trimester 2, IN PERSON, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Christine Band
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 24 LECTURE
Face To Face Tutorial 12 TUTORIAL
Independent Learning Guided independent study 1 Guided independent study
Online Guided independent study 163 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Centrally Time Tabled Examination 60 1~2 Week 12 HOURS= 1 Class Test
Centrally Time Tabled Examination 40 2~3 Week 7 HOURS= 0.33 Oral Presentation
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
MKT07101 Marketing 1
 

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