Modules

Core Module Information
Module title: Marketing 1
SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT07101
Module leader: Christine Band
School The Business School
Subject area group: Management
Prerequisites

N/A
Description of module content:

The module content includes the following:

* Marketing dynamics
*Market Environment
* Marketing Research
* Segmentation
* Consumer behaviour
Marketing Mix
* Product
*Price
* Promotion
*Place
Learning Outcomes for module:

LO1: Develop an awareness of the key fundamental areas of marketing management theory
LO2: Demonstrate an understanding of the theoretical underpinning of Marketing Management theory and be able to conceptually relate this to practical situations
LO3: Gain an appreciation of the skills needed to conduct a professional oral presentation

Full Details of Teaching and Assessment
2024/5, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Christine Band
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 24 Contact Module Leader
Face To Face Tutorial 12 Contact Module Leader
Online CL_TST 1 Contact Module Leader
Independent Learning Guided independent study 163 Contact Module Leader
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Class Test 60 1 - 2 12 HOURS= 1, WORDS= 0 Contact Module Leader
Oral Presentation 40 2 - 3 7 HOURS= 0.33, WORDS= 0 Contact Module Leader
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100
2024/5, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Christine Band
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 24 Contact Module Leader
Face To Face Tutorial 12 Contact Module Leader
Online Guided independent study 1 Contact Module Leader
Independent Learning Guided independent study 163 Contact Module Leader
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Class Test 60 1,2 12 HOURS= 1, WORDS= 0 Contact Module Leader
Oral Presentation 40 2,3 7 HOURS= 0.33, WORDS= 0 Contact Module Leader
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Indicative References and Reading List - URL:
MKT07101 Marketing 1
 

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