Module title: Marketing 1

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT07101
Module leader: Christine Band
School The Business School
Subject area group: Management
Prerequisites

N/A

2019/0, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: N/A
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Christine Band
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and Teaching methods including their alignments to LO's

The learning outcomes are demonstrated through a group oral presentation (LO2 and LO3) and a digital examination (multiple choice) on Moodle (LO1 and LO2) and is worth 60% of the overall mark. The group oral presentation is worth 40% of the overall mark. The digital examination is linked to the theoretical underpinning of Marketing and the students knowledge is tested through multiple choice questions that relate to theory as well as practice. The group oral presentation is a practical discussion based upon the theoretical concepts applied to an organisation. This not only tests the students' knowledge on marketing theory and practice but also allows the students to nurture and learn about public speaking skills, interpersonal skills through team-based learning and personal skills such as time management, confidence and body language.

Embedding of employability/PDP/scholarship skills
Employability skills that are embedded within the assessments are research skills, interpersonal skills, time management, team work, confidence and professionalism which are specifically related to the group oral presentation. Moreover, the student must assert a certain degree of autonomous learning to complete both the assignments in relation to the digital examination as well as time management skills needed to complete all of the assessments related to this module. The module is designed to enhance the students' personal development in terms of maturity, self-confidence and enthusiasm. The scholarly skill of the teaching team includes a background in Social Marketing, Branding, Creativity and Innovation and Retail Marketing and this specialist knowledge is conveyed throughout the module content.



Formative Assessment:
These are available through the use of the SMART assessments linked to the core text book.

Summative Assessment:
The learning outcomes are met through two assessments. The completion and delivery of a group oral presentation which is underpinned by theoretical concepts and an online class test.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Tutorial 12
Online Centrally Timetabled (Digital) Exam 1
Independent Learning Guided independent study 163
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Class Test 60 1 - 2 12 HOURS= 1, WORDS= 0
Oral Presentation 40 2 - 3 7 HOURS= 0.33, WORDS= 0
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100
2019/0, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: N/A
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Christine Band
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and Teaching methods including their alignments to LO's

The learning outcomes are demonstrated through a group oral presentation (LO2 and LO3) and a digital examination (multiple choice) on Moodle (LO1 and LO2) and is worth 60% of the overall mark. The group oral presentation is worth 40% of the overall mark. The digital examination is linked to the theoretical underpinning of Marketing and the students knowledge is tested through multiple choice questions that relate to theory as well as practice. The group oral presentation is a practical discussion based upon the theoretical concepts applied to an organisation. This not only tests the students' knowledge on marketing theory and practice but also allows the students to nurture and learn about public speaking skills, interpersonal skills through team-based learning and personal skills such as time management, confidence and body language.

Embedding of employability/PDP/scholarship skills
Employability skills that are embedded within the assessments are research skills, interpersonal skills, time management, team work, confidence and professionalism which are specifically related to the group oral presentation. Moreover, the student must assert a certain degree of autonomous learning to complete both the assignments in relation to the digital examination as well as time management skills needed to complete all of the assessments related to this module. The module is designed to enhance the students' personal development in terms of maturity, self-confidence and enthusiasm. The scholarly skill of the teaching team includes a background in Social Marketing, Branding, Creativity and Innovation and Retail Marketing and this specialist knowledge is conveyed throughout the module content.




Formative Assessment:
The SMART assessments are linked to the core text book.

Summative Assessment:
The learning outcomes are met through two assessments. The completion and delivery of a group oral presentation which is underpinned by theoretical concepts and an online class test.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Tutorial 12
Online Guided independent study 1
Independent Learning Guided independent study 163
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Class Test 60 1,2 12 HOURS= 1, WORDS= 0
Oral Presentation 40 2,3 7 HOURS= 0.33, WORDS= 0
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Description of module content:

The module content includes the following:

* Marketing dynamics
*Market Environment
* Marketing Research
* Segmentation
* Consumer behaviour
Marketing Mix
* Product/Price
* Content Marketing/Branding
* Promotion/Place
* Social Marketing

Learning Outcomes for module:

LO1: Develop an awareness of the key fundamental areas of marketing management theory
LO2: Demonstrate an understanding of the theoretical underpinning of Marketing Management theory and be able to conceptually relate this to practical situations
LO3: Gain an appreciation of the skills needed to conduct a professional oral presentation

Indicative References and Reading List - URL:
MKT07101 Marketing 1