There are no pre-requisites for this module to be added

This module examines classical and contemporary approaches to understanding consumption and consumer behaviour, including the micro view of consumption (decision making & involvement, perceptual processes, attitudes theory, personality, self and motivation) and the macro-view of consumption (culture, groups & social processes).

LO1: Appreciate the significance of classical and contemporary perspectives of consumer behaviour.
LO2: Demonstrate knowledge and understanding of the major influences on consumer behaviour.
LO3: Learn about consumers through the application of quantitative/qualitative research.
LO4: Work effectively in a group for the purpose of undertaking a research project and reporting both written and orally.