2019/0, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: | 001 |
Primary mode of delivery: | Face-to-Face |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Anne Chalmers |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Teaching comprises of a series of lectures and tutorials typically adopting a problem-based learning approach, using a series of case based scenarios relating to brand development. Additional support will be provided via workshops relating to academic writing skills (e.g. referencing and avoiding plagiarism). Embedding of employability, PDP and scholarly skillsKey skills are embedded and assessed. Students are required to: (I) Demonstrate effective communication, (II) Utilise IT searches to establish corporate/brand information and (III) display logical thinking. Class participation and informal presentations encourage students to be reflective and critical in a constructive way.Assessment (formative and summative)LOs 2 & 3 are assessed by means of Moodle-based test. LOs 1,3,4,5 & 6 are assessed via a written report. Students select, research and make supported recommendations for a brand of their choice. Additionally, students complete short reflective exercises at regular points during tutorials. Research/teaching linksStudents are required to research a brand. Directed study will focus on key reading material to highlight research into branding concepts. Students will be introduced to academic journal articles (their value and how to access them), and an introduction to research methods is embedded.Supporting equality and diversityAll materials are available via Moodle. Assessment allows a degree of customisation to suit students own background and interests. Academic/report writing workshop provides support for students from a diverse range of backgrounds. InternationalisationA range of international examples are used and case material features brands operating across geographical boundaries.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Practical classes and workshops | 24 |
Online | Centrally Timetabled (Digital) Exam | 4 |
Independent Learning | Guided independent study | 160 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Other | 10 | 1,2 | 5 | HOURS= 0, WORDS= 0 |
Other | 25 | 3,4,6 | 9 | HOURS= 1, WORDS= 0 |
Project - Written | 65 | 1,3,4,5,6 | 14/15 | , WORDS= 2000 |
Component 1 subtotal: | 35 | |
Component 2 subtotal: | 65 | | | |
Module subtotal: | 100 | | | |