There are no pre-requisites for this module to be added

The module content includes the importance of marketing fundamentals within our consumer society. You will acquire knowledge on the importance of the marketing environment, market research, consumer behaviour, segmentation and use of the marketing mix to implement marketing strategies across a wide range of industry sectors such as the private, public, and third sector. You will acquire skills such as communication, respectfulness, teamwork, confidence and the ability to apply theory and practice.

Upon completion of this module you will be able to

LO1: Develop an awareness and understanding of the theoretical underpinning of marketing fundamentals.

LO2: Apply theory to practical situations.

LO3: Gain an appreciation of the skills needed to conduct a professional oral presentation.