2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 002 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Kyle Andrews |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
The module follows a weekly lecturing approach, where the lectures and tutorials are delivered by the module team on a weekly basis. Learning and teaching aligned to relevant LOs: LO1-5 Teaching inputs are delivered using a balanced multimedia model to ensure that content is delivered in a valid, effective, efficient and challenging manner to maximise student engagement and activity in their own learning. Embedding of employability/PDP/scholarship skills. LO1-5 Integrating marketing research theory and practice, by applying marketing research theory specifically and directly, to identified marketing issues and marketing communication problems and generating justified recommended research strategies and methodologies action plans and reports for improvement, thereby developing academic and professional skills jointly. LO1-5 Assessment is designed to be scaffolded through the learning process with opportunities for peer and module leader feedback at key points. Soft skills including communication and collaboration skills are embedded through group exercises, presentations, and class discussions.Learning activities integrate subject knowledge, digital business skills and soft skills and by building these in a complementary way, you will be able to gain both strategic and applied knowledge in marketing research and communications. LO1-5 Team members are actively and continuously involved in both scholarly and professional development activities in relation to the interplay between marketing subject content and pedagogy, with one informing the other, which is evident throughout the whole module. Supporting equality and diversity LO1-5 All materials are available via Moodle, with links to online resources available to students, to take account of different learning needs and stylesInternationalisation LO1-5 Lectures, tutorials, discussions, seminars, individual and group, case studies, practical marketing exercises and web-based resources present the problems, opportunities and challenges of internationalisation and globalisation. These are developed on an integrated basis throughout the module with examples being used, as appropriate, to meet the varied needs of the students.
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Every tutorial over the teaching schedule has a workshop or exercise aimed at providing the opportunityfor students to receive formative feedback from peers and the tutor. In tutorials 1-5, the sessions aim toaddress L01-3 on the topic of marketing research in the context of strategic marketing; in tutorials 6-10,the sessions are aimed at developing knowledge and ability from LO4-6 on marketing communications.There are two formative tasks, each of which align with the summative assessment. In tutorial 5, you willconstruct and present a marketing research survey using Microsoft Forms for peer and tutor feedback. Intutorial 9, you will undertake and present a report outline and structure for peer and tutor feedback. Bothassessments will serve as a 'real time' checkpoint of your progressing understanding of subject relatedconcepts.
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There is one summative assessment, worth 100% of the grade. This is a portfolio assessment consistingof a Marketing Campaign Evaluation, comprising of: 1) An individual written assignment, which takes theform of a 2,500-word report which gives you an opportunity to demonstrate practical skills developmentby evaluating a real-world campaign and proposing marketing research techniques that could be used toevaluate this campaign. 2) A survey created in Microsoft Forms with 10x questions, which allows you todesign a marketing research questionnaire to use in a marketing campaign evaluation.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Tutorial | 12 |
Independent Learning | Guided independent study | 176 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Portfolio | 100 | 1 - 5 | 13 | , WORDS= 2500 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |