2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Kat Rezai Namaghi |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
In this module you will work with the module team using an applied and critical approach to learning. This module comprises Live online lectures, face-to-face tutorials and practical workshops and independent learning. The lectures cover the market research process, covering a range of current research methods. The tutorials cover the application of market research theory, research methods and the market research process, working towards a market research project report (LO1, LO2, LO3). Alongside the academic learning, this module seeks to encourage students with independent learning, teamwork, problem-solving in the application of research techniques (LO4). The summative assessment comprises a group-based market research report which is practical-based, designed to test the application of student’s theoretical knowledge and problem-solving ability. The students need to utilise appropriate research methods and demonstrate a clear understanding of the scope of the research problem and the tools available and their proper implementation. This includes a formative peer assessment element which encourages teamwork within the groups (teamwork, negotiation skills).
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All tutorials are designed to assess your learning of each teaching theme prescribed each week, this serves to support your learning and ensure you are achieving all five learning outcomes. For example, tutorials may consist of class-based tests (quiz of the week), case studies, and workshops where you are assessed on knowledge and skills in market research methods. There are two formative tasks which align with the summative assessment. In week 8/9, you will develop the outline of your report, including the selection of the appropriate qualitative research method and questionnaire design.You will then get quality feedback, which will serve to help you work towards the summative assessment. We encourage you to start on your assessments early, in your groups, and to share your ideas with the module leader via email or during class time.
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The first summative assessment is a 1,000 word individual essay, which explores the market research process. You will demonstrate your understanding of LO1.The final summative assessment is a 5,000-word market research report, which is undertaken in groups of four. Working in groups allows you to discuss your ideas with your peers, develop your thoughts and approaches with each other whilst learning to negotiate and manage your time. Group work is essential in marketing practices, specifically in research projects. You will be presented with a research scope, by which you can then contextualise using your developed research knowledge and skills. The structure of the assessment follows the structure of this module, and is designed to address LOs 2-4. In your groups you will start by collecting secondary research, critically reviewing literature regarding the prescribed consumer research topic. Next, you will then develop and undertake the research designs for qualitative and quantitative research methods, analysing the information from each method, and devising founded conclusions. The marking criteria is designed to measure expected learning outcomes (2-4). You will be able to discuss your ideas, your research design and approach and developing assessment with your lecturer during the class sessions.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Practical classes and workshops | 12 |
Independent Learning | Guided independent study | 70 |
Independent Learning | Groupwork (Independent Study) | 106 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Essay | 30 | 1 | 6 | , WORDS= 1000 |
Report | 70 | 2,3,4 | 13 | , WORDS= 5000 |
Component 1 subtotal: | 30 | |
Component 2 subtotal: | 70 | | | |
Module subtotal: | 100 | | | |