Core Module Information
Module title: Market Research in Practice

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT08105
Module leader: Kat Rezai Namaghi
School The Business School
Subject area group: Marketing

Module code: MKT07101
Module title: Marketing 1
Examples of equivalent learning: SQCF marketing level 7

Description of module content:

In this module you will develop an in-depth understanding of the theory, practice and ethical implications involved in market research. The syllabus will introduce you to the key stages of the market research process, understanding the importance of each stage in any practical market research project. You will engage with a range of literature to understand the importance of secondary research, as well as knowledge in the various methods involved in quantitative and qualitative research. With this knowledge, you will then be able to utilise appropriate research methods to the context of the research problem, tools available and proper implementation. You will learn about the importance of market research in supporting strategic marketing practices, resulting in strong and
applied knowledge in market research in practice.

Learning Outcomes for module:

LO1: Identify, understand and apply the key stages involved in the market research
LO2: Comprehensively examine a range of market research materials to understand the
respective research topic.
LO3: Critically examine and identify the appropriate methodologies and processes of
collecting and analysing qualitative and quantitative data
LO4: Identify appropriate solutions to the context of the market research report using
problem-solving, teamwork, and decision-making skills

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Kat Rezai Namaghi
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 12
Independent Learning Guided independent study 70
Independent Learning Groupwork (Independent Study) 106
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 30 1 6 , WORDS= 1000
Report 70 2,3,4 13 , WORDS= 5000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
Market Research in Practice