Requisites: AND Pre-requisite: Marketing Module at SCQF Level 7 AND Pre-requisite: [Module MKT07105] Marketing Fundamentals

In this module you will develop a theoretical and practical understanding of contemporary integrated marketing communication tools and concepts. This module will introduce you to the core marketing communication models, strategies, tools and techniques which are essential to creating a dynamic campaign & communications plan. Through a range of academic literature, you will learn about the importance of relationship marketing and how to target your consumers effectively through the creation of a series of content marketing posts. You will develop team work, communication, problem-solving and decision-making skills in tutorials and in the first assessment.

Upon completion of this module you will be able to

LO1: Describe and explain the principles of integrated marketing communications in campaign planning

LO2: Explore and review literature relating to current marketing communication approaches and techniques

LO3: Demonstrate ability to produce a communications plan using team work, problem-solving and
decision-making skills.

LO4: Identify creative and strategic solutions to a current social media marketing communications problem