2022/3, Trimester 3, ONLINE,
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Occurrence: | 001 |
Primary mode of delivery: | ONLINE |
Location of delivery: | WORLDWIDE |
Partner: | |
Member of staff responsible for delivering module: | Simone Kurtzke |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other resources, to support your learning. A mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will be encouraged to form your own independent groups and to interact via the learning environment through its communication tools. To support your learning you will have access to a weekly live academic session, where module tutors will be available for synchronous contact. You will also have access to module specific materials which will comprise of a module introduction/overview, including learning outcomes, and summary of key points, and 10 subject specific units of learning. You will also have access to self-assessment questions, reflective exercises, and end of unit progress tests. You are encouraged to identify key skills areas and relate these to your own personal and professional development throughout the module.
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Formative feedback will be provided throughout the module via feedback on the self-assessment questions and case studies – the outline solutions will be developed by the module leader, and appropriate online feedback will be available automatically and as soon as the assessment is completed.This will enable you to self-assess your progress and understanding. Reflective exercises within each unit will require you to apply theory to your own experience – your reflections will be captured in an online reflective portfolio which you will be able to review and print off.
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The summative assessment consists of 10x End of Unit Progress tests (10 questions per unit, contributing 10% of the final module mark) and one formal individual report assignment (contributing 90% of the final module mark). The report (3,000 words) requires you to analyse, assess, develop and critically reflect on solutions surrounding marketing research and communication strategies.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Online | Groupwork (Scheduled) | 4 |
Online | Guided independent study | 196 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Class Test | 10 | 1,2,3,4,5 | 11 | |
Report | 90 | 1,2,3,4,5 | 13 | , WORDS= 3000 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |