Modules

Core Module Information
Module title: Marketing Research and Communications (2) (Hong Kong)
SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT08904
Module leader: Jackie Cameron
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added
Full Details of Teaching and Assessment
2025/6, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Jackie Cameron
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 15 Contact Module Leader
Face To Face Tutorial 15 Contact Module Leader
Independent Learning Guided independent study 170 Contact Module Leader
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Practical Skills Assessment 50 Lo2, Lo4, Lo5 8 HOURS= 00.00, WORDS= 2000 Contact Module Leader
Centrally Time Tabled Examination 50 Lo1, Lo3, Lo6 14/15 HOURS= 02.00, WORDS= 0 Contact Module Leader
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Marketing Research and Communications (2) (Hong Kong)
 

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