2022/3, Trimester 1, FACE-TO-FACE,
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Occurrence: | 002 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Jackie Cameron Cameron |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
LO1-6 Teaching inputs are delivered using a balanced multimedia model to ensure that content is delivered in a valid, effective, efficient and challenging manner to maximise student engagement and activity in their own learning.Embedding of employability/PDP/scholarship skills.LO1-6 Embedding the praxis between marketing research theory and practice, by applying marketing research theory specifically and directly, to identified marketing issues and marketing communication problems and generating justified recommended research strategies and methodologies action plans and reports for improvement, thereby developing academic and professional skills jointly. Assessment 1: written assignment aims to assess the achievement of LO2, LO4. LO5. The examination addresses LO1, LO3, LO6LO1-6 Team members are actively and continuously involved in both scholarly and professional development activities in relation to the interplay between marketing subject content and pedagogy, with one informing the other, which is evident throughout the whole module.
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Every tutorial over the teaching schedule has a workshop or exercise aimed at providing the opportunity for students to receive formative feedback from peers and the tutor.In weeks 1-5, the workshops aim to address L01-6 on the topic of marketing communications; in weeks 6-10, the workshops are aimed at developing knowledge and ability from LO1-6 on marketing research. In particular:Week 6: Formative presentation of research skills and referencing aimed at helping students to be adequately prepared to submit a written assessment.Week 9: Formative assessment of key concepts that will be covered in the examination. Takes the form of a group quiz, with feedback from the tutor on areas that require further clarity or revision ahead of the examination.
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There are two summative assessments, each worth 50% of the grade1) An individual written assignment, which takes the form of a report which gives the student an opportunity to demonstrate practical skills development by evaluating a real-world campaign and proposing marketing research techniques that could be used to evaluate this campaign.2) This is an essay format examination in which students are required to demonstrate their knowledge and an ability to evaluate key marketing research and communications theories and models.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 15 |
Face To Face | Tutorial | 15 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Practical Skills Assessment | 50 | Lo2, Lo4, Lo5 | 8 | HOURS= 00.00, WORDS= 2000 |
Centrally Time Tabled Examination | 50 | Lo1, Lo3, Lo6 | 14/15 | HOURS= 02.00, WORDS= 0 |
Component 1 subtotal: | 50 | |
Component 2 subtotal: | 50 | | | |
Module subtotal: | 100 | | | |
2022/3, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: | 003 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Jackie Cameron Cameron |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning and teaching aligned to relevant LOs:LO1-6 Teaching inputs are delivered using a balanced multimedia model to ensure that content is delivered in a valid, effective, efficient and challenging manner to maximise student engagement and activity in their own learning.Embedding of employability/PDP/scholarship skills.LO1-6 Embedding the praxis between marketing research theory and practice, by applying marketing research theory specifically and directly, to identified marketing issues and marketing communication problems and generating justified recommended research strategies and methodologies action plans and reports for improvement, thereby developing academic and professional skills jointly. Assessment 1: written assignment aims to assess the achievement of LO2, LO4. LO5. The examination addresses LO1, LO3, LO6LO1-6 Team members are actively and continuously involved in both scholarly and professional development activities in relation to the interplay between marketing subject content and pedagogy, with one informing the other, which is evident throughout the whole module.
|
Every tutorial over the teaching schedule has a workshop or exercise aimed at providing the opportunity for students to receive formative feedback from peers and the tutor.In weeks 1-5, the workshops aim to address L01-6 on the topic of marketing communications; in weeks 6-10, the workshops are aimed at developing knowledge and ability from LO1-6 on marketing research. In particular:Week 6: Formative presentation of research skills and referencing aimed at helping students to be adequately prepared to submit a written assessment.Week 9: Formative assessment of key concepts that will be covered in the examination. Takes the form of a group quiz, with feedback from the tutor on areas that require further clarity or revision ahead of the examination.
|
There are two summative assessments, each worth 50% of the grade1) An individual written assignment, which takes the form of a report which gives the student an opportunity to demonstrate practical skills development by evaluating a real-world campaign and proposing marketing research techniques that could be used to evaluate this campaign.2) An examination in which students are required to demonstrate their knowledge and an ability to evaluate key marketing research and communications theories and models.
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 15 |
Face To Face | Tutorial | 15 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Practical Skills Assessment | 50 | Lo2, Lo4, Lo5 | 8 | HOURS= 00.00, WORDS= 2000 |
Centrally Time Tabled Examination | 50 | Lo1, Lo3, Lo6 | 14/15 | HOURS= 02.00, WORDS= 0 |
Component 1 subtotal: | 50 | |
Component 2 subtotal: | 50 | | | |
Module subtotal: | 100 | | | |