There are no pre-requisites for this module to be added

The module looks at the theories of social media marketing. We will examine strategies and models for advertising through social media and the importance of social communities are considered. Key themes that are included in the module content are monetising social media, social media commerce, and social publishing. The application of social media marketing is an important factor for businesses, and therefore, social networking, user generated content, and blogging strategies are integrated into the module lectures and tutorial sessions. We examine how the tools and concepts of social media marketing can be applied to generate effective advertising strategies for an organisation.

Upon completion of this module you will be able to

LO1: Review the impact of social media marketing on marketing communications and advertising.

LO2: Examine relationship marketing in social online communities.

LO3: Engage with academic literature and case studies relating to social media marketing.

LO4: Demonstrate an understanding of social media marketing tools and techniques to generate effective advertising.

LO5: Apply social media concepts to examine the marketing practice of organisations.