This module will introduce you to the pivotal role of customer experiences and services in creating customer value and differentiating brands from their competitors. You will explore two critical components of customer experiences:In the first instance, you will gain a comprehensive understanding of the customer journey and how to create seamless experiences across multiple channels, particularly in the dynamic and crucial retail sector. You will learn to use essential marketing tools to analyse the retail business environment, identify key market drivers, and design customer journeys that satisfy customer needs, reinforce brand image, and boost business revenue. This component will explore new technologies like virtual and augmented reality applications and the complexities of operating in an omnichannel environment.In the second part of the module will emphasise customer-centric services. You will explore the expanded marketing mix for services, customer expectations, service standards, and the role of physical evidence in service design. This component will highlight the critical role of services and introduce you to the essential tools to design services. Additionally, you will explore recent technological advances that enhance customer engagement and experience.By the end of this module, you will have a well-rounded understanding of how to design unique customer experiences and exceptional services that drive brand differentiation and business success.