Requisites: AND Pre-requisite: SQCF Marketing level 7 AND Pre-requisite: [Module MKT07101] Marketing 1

* Introduction to international marketing (MACRO Environment)* The Strategic Marketing Process* The Trading Environment* The Social and Cultural Environment* International Market Research and Opportunity Analysis* International Market Entry Strategies* International Product and Service Marketing* International Channels of Communication* Pricing for International Markets* The Management of International Distribution and Logistics* International Niche Strategies for Small and Medium Size (SME) Organisations* Implementation through Enabling Technologies

Upon completion of this module you will be able to

LO1: Demonstrate clear understanding of international marketing theory, its application and relevance in an international context.

LO2: Critically examine the issues and processes necessary to be able to formulate an international market entry strategy.

LO3: Evaluate an organisation's competitive positioning in the international environment, using both internal and external analysis.

LO4: Identify and evaluate international marketing strategy options using accepted international marketing theories, concepts and models.