Requisites: AND Pre-requisite: SQCF Marketing level 7 AND Pre-requisite: [Module MKT07105] Marketing Fundamentals

In this module, you will explore how marketing operates in an international environment, gaining insight into the challenges and opportunities of working across diverse markets. You’ll develop practical skills in researching global markets, selecting entry strategies, and adapting products, pricing, communication, and distribution to suit different cultural and economic contexts. Through real-world case studies, you’ll examine how both large and small firms compete internationally, while reflecting on marketing practices in your own country and how they align or differ globally.

Upon completion of this module you will be able to

LO1: Demonstrate clear understanding of international marketing theory, its application and relevance in an international context.

LO2: Critically examine the issues and processes necessary to be able to formulate an international market entry strategy.

LO3: Evaluate an organisation's competitive positioning in the international environment, using both internal and external analysis.

LO4: Identify and evaluate international marketing strategy options using accepted international marketing theories, concepts and models.