Module title: Marketing and Society

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT09103
Module leader: Elaine Thomson
School The Business School
Subject area group: Marketing Sales and Entrepreneurship
Prerequisites

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2019/0, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Elaine Thomson
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods and alignment to LOs: This module encourages students to seek out and evaluate information sources for themselves. The learning outcomes are met through two assessments: 1. The completion of a scholarly essay based on secondary sources gathered from the library's electronic journal databases (50%). It must be analytical, and demonstrate that a range of relevant issues have been understood (LO 1, 2, 3). 2. A case study undertaken in pairs (50%). This requires primary and secondary research to be undertaken. Students must think creatively about contemporary issues in marketing, and apply these ideas in a research context (LO 1, 2, 3, 4). The teaching team provide feedback to encourage creative thinking and confidence with new ideas.
Personal development is fostered through encouraging students' self-confidence when discussing marketing-related issues in class, and by encouraging reflexivity and critical thinking in the completion of coursework.
Employability skills: the ability to think for oneself, the ability to write clearly and to systematically structure a piece of work, and the ability to reflect on wider social, political and moral issues in marketing, are emphasised throughout the module.
Internationalisation, research/ teaching linkages; equality and diversity: A range of international social, political and cultural issues are examined. This allows for all student experiences / viewpoints to be considered. Lectures and tutorials are supported by electronic resources, which are also used to promote accessibility. Academic research undertaken by the teaching team links directly to subjects discussed in lectures and tutorials.


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1,2,3 6 , WORDS= 1500
Project - Written 50 1,2,3,4 12 , WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

- Introduction to the module
- Critical thinking in marketing education (the importance of asking questions and thinking critically)
- Marketing institutions (identity and role of marketing practitioners)
- Culture and consumption (sociology, consumption and the creation of consumer self-identity)
- Marketing semiotics (signs and meaning in advertising messages)
- Gender and consumption (gender and identity and the rise of the male consumer)
- Post-modern marketing (understanding consumers through qualitative techniques)
- Advertising and language (gender stereotypes and advertising communications)
- Societal marketing (is ethical marketing management possible?)
- Consumer socialisation (ethical issues in marketing to children)

Learning Outcomes for module:

LO1: Identify and explain what is meant by modern capitalist society,
LO2: Critically reflect upon the significance and consequences of marketing within modern capitalist society.
LO3: Analyse the way in which marketing both shapes and responds to the economic, political and cultural needs of modern capitalist societies.
LO4: Develop and apply academic reading and writing skills

Indicative References and Reading List - URL:
Contact your module leader