2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
| Occurrence: | 001 |
| Primary mode of delivery: | Face-to-Face |
| Location of delivery: | CRAIGLOCKHAR |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | Elaine Thomson |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
Learning and teaching methods and alignment to LOs: This module encourages students to seek out and evaluate information sources for themselves. The learning outcomes are met through two assessments: 1. The completion of a scholarly essay based on secondary sources gathered from the library's electronic journal databases (50%). It must be analytical, and demonstrate that a range of relevant issues have been understood (LO 1, 2, 3). 2. A case study undertaken in pairs (50%). This requires primary and secondary research to be undertaken. Students must think creatively about contemporary issues in marketing, and apply these ideas in a research context (LO 1, 2, 3, 4). The teaching team provide feedback to encourage creative thinking and confidence with new ideas.Personal development is fostered through encouraging students' self-confidence when discussing marketing-related issues in class, and by encouraging reflexivity and critical thinking in the completion of coursework. Employability skills: the ability to think for oneself, the ability to write clearly and to systematically structure a piece of work, and the ability to reflect on wider social, political and moral issues in marketing, are emphasised throughout the module. Internationalisation, research/ teaching linkages; equality and diversity: A range of international social, political and cultural issues are examined. This allows for all student experiences / viewpoints to be considered. Lectures and tutorials are supported by electronic resources, which are also used to promote accessibility. Academic research undertaken by the teaching team links directly to subjects discussed in lectures and tutorials.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 12 |
| Face To Face | Seminar | 12 |
| Independent Learning | Guided independent study | 176 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Essay | 50 | 1,2,3 | 6 | , WORDS= 1500 |
| Project - Written | 50 | 1,2,3,4 | 12 | , WORDS= 2500 |
| Component 1 subtotal: | 50 | |
| Component 2 subtotal: | 50 | | | |
| Module subtotal: | 100 | | | |