2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Liz Innes |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Each lecture covers a core principle of social marketing, with the tutorials then designed to investigate these principles in practice. You will learn about the underlying principles of social marketing throughout the lectures. Case studies and group work are then used throughout the tutorials to provide an opportunity to delve deeper into each topic.All learning material will be provided via Moodle prior to delivery. You will be expected to prepare for each tutorial in advance by reading around the subject area. We also expect a high level of interaction and participation during tutorial sessions.Each lecture is specifically designed to map onto a LO. LO 1 will be covered in lecture 1 and 2, LO 2 in lecture 3 and 4, LO 3 in lectures 4, 5, and 6, and LO 4 in lecture 7, 8 and 9. Lecture 10 maps onto each LO as it will be a guest speaker.Employability/PDP/ Scholarship Skills/InternationalisationThe employability skills embedded within these assessments are research skills (especially understanding how to research social problems); oral skills in presentation work; creative skills in designing a story-board; critical writing skills in forming an argument concerning current topical issues. The PDP skills are demonstrated in the self-confidence the students will achieve in presenting their campaign and creating the story-board. The assessments are formed around the scholarly activity of the teaching team in social marketing and creativity and innovation. The World Health Organisation and UK governments have influence on many social marketing campaigns with a mixture of UK, European and global issues; for example AIDS awareness and contraception in third world countries. The students can select an international topic for their assignment to broaden their knowledge or reflect previous experience.
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Formative assessments will be conducted on 2 occasions during the tutorial sessions. You will have the opportunity to present in groups during session 6 & 8 and receive verbal feedback which is designed to enhance their understanding of the requirements of assessment 1. You will also have the opportunity to present written work during tutorial session 11 which is designed to enhance their understanding of the requirements of assessment 2.
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Assessments for this module involve a group presentation worth 40% and an individual essay worth 60%.For the group presentation, you will be assigned into a group of 4 students. Your group must then select from a list of 4 topics, and design and deliver a 20-min presentation. Each member of the group is expected to deliver a section of the presentation.The second assessment involves an individual essay of 2,000 words (+/- 10%) in length (excluding appendices). As an individual piece of work, you are expected to work alone, using both lecture and tutorial material to guide your answer. Higher marks will be awarded for those who incorporate sources beyond the lecture material, particularly that of academic journals.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Seminar | 24 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Oral Presentation | 40 | 2-6 | 9 | HOURS= 00.20, WORDS= 0 |
Essay | 60 | 1-5 | 13 | HOURS= 00.00, WORDS= 2000 |
Component 1 subtotal: | 40 | |
Component 2 subtotal: | 60 | | | |
Module subtotal: | 100 | | | |