There are no pre-requisites for this module to be added

This module introduces the key principles, challenges, and strategic considerations involved in marketing across international markets. In this module, you will explore the key concepts that shape marketing decisions internationally including, strategic planning, environmental analysis, cultural influences, and market entry. You will also examine how organisations adapt the marketing mix to compete effectively in international markets. By engaging with this module, you will develop skills in analysing international markets, evaluating strategic options, and producing evidence-based evaluations of international marketing opportunities and challenges.

Upon completion of this module you will be able to

LO1: Demonstrate clear understanding of international marketing theory, its application and relevance in an international context.

LO2: Critically examine the issues and processes necessary to be able to formulate an international market entry strategy.

LO3: Evaluate an organisation's competitive positioning in the international environment, using both internal and external analysis.

LO4: Identify and evaluate international marketing strategy options using accepted international marketing theories, concepts and models.

LO5: Produce international marketing plans for context-based case studies with scope for evaluation and development.