Modules

Core Module Information
Module title: International Marketing
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT09401
Module leader: Christine Band
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

* Introduction to International Marketing* Social and Cultural Dimensions within International Markets* International Marketing Research* Developing International Strategies* Market Entry Strategies* International Product and Service Management* International Communications* Pricing for International Markets* The Management of International Distribution* New Technology Impact on International Marketing
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Examine the dimensions of international marketing theory, its application and relevance in an international context.

LO2: Demonstrate an understanding of the issues and processes necessary to be able to formulate an international market entry strategy.

LO3: Evaluate an organisation’s competitive positioning in the international environment, using both internal and external analysis.

LO4: Identify and evaluate international marketing strategy options using accepted international marketing theories, concepts and models.

LO5: Produce international marketing plans for context-based case studies with scope for evaluation and development.
Full Details of Teaching and Assessment
2024/5, Trimester 3, ONLINE,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: ONLINE
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Christine Band
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Independent Learning Seminar 10 SEMINAR
Online Guided independent study 190 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Class Test 10 1~2~3~4 Week 1 HOURS= 10-20 mins each There are 10 end-of-unit tests and you are required to complete each test after finishing the reading for the unit.
Report 90 1~2~3~4~5 Exam Period , WORDS= 3000 You are required to analyse and discuss the current marketing operation of a company of your choice, discuss the options and process of internationalisation for this company and provide recommendations for internationalisation using theories and concepts learned in the lectures.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
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