Core Module Information
Module title: International Marketing

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT09401
Module leader: Reika Igarashi
School The Business School
Subject area group: Marketing

Marketing 1

Description of module content:

* Introduction to International Marketing
* Social and Cultural Dimensions within International Markets
* International Marketing Research
* Developing International Strategies
* Market Entry Strategies
* International Product and Service Management
* International Communications
* Pricing for International Markets
* The Management of International Distribution
* New Technology Impact on International Marketing

Learning Outcomes for module:

LO1: Examine the dimensions of international marketing theory, its application and relevance in an international context
LO2: Demonstrate an understanding of the issues and processes necessary to be able to formulate an international market entry strategy
LO3: Evaluate an organisation’s competitive positioning in the international environment, using both internal and external analysis
LO4: Identify and evaluate international marketing strategy options using accepted international marketing theories, concepts and models
LO5: Produce international marketing plans for context-based case studies with scope for evaluation and development.

Full Details of Teaching and Assessment
2023/4, Trimester 3, ONLINE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: ONLINE
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Reika Igarashi
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 10
Independent Learning Guided independent study 190
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Class Test 10 1,2,3,4 1 HOURS= 00.20, WORDS= 0
Report 90 1,2,3,4,5 14/15 HOURS= 00.00, WORDS= 3000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
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