2022/3, Trimester 2, ONLINE, Edinburgh Napier University
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| Occurrence: | 001 |
| Primary mode of delivery: | ONLINE |
| Location of delivery: | WORLDWIDE |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | David Stevenson |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
Online directed study establishes a framework of knowledge which the students will apply through prescribed reading, case studies, online exercises/quizzes, and online discussions. Two online discussions (4 hours) will encourage you to apply the concept of International Management within your respective organisations/department (or one with which you are familiar). This forum will also facilitate sharing of experiences and learning from each other. You will be provided with a week-by-week schedule of activities and directed reading online. A series of weekly quizzes and exercises will be available online with automatic feedback. Additionally, you will be directed to relevant electronic resources relating to the weekly topics.Embedding of employability/PDP/Scholarship SkillsThe teaching style and mix of activities will facilitate the development of key skills such as communication, reflective learning and critical thinking. Scholarship skills are developed through the research necessary for completion of the report together with adopting an appropriate writing style, referencing and the synthesis of information from a variety of sources.Research / teaching linkagesResearch skills are developed in the preparation of materials for the online discussions where you will be required to source, analyse and present information. This is reinforced through the summative assessments in which the report draws on your information retrieval and analysis skills.Supporting equality and diversityMaterials for the module will be available through the VLE in a variety of formats, thereby enabling you to format these in a style that best matches your needs. Where additional special needs support is required this will be organised on an individual basis and may draw on specialised support such as that available through the Adaptive Technology Centre.InternationalisationThe approach adopted in the module is international in nature as marketing issues faced by managers are increasingly global. This will be supported by reference to international examples and case studies of international organisations. In addition online discussion will draw on the international perspectives presented by the increasingly diverse student body.
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Formative feedback will be provided throughout the module via feedback on the self-assessment questions and Case Studies - the outline solutions will be developed by the module leader, and appropriate online feedback will be available automatically and as soon as the assessment is completed. This will enable you to self-assess your progress and understanding. Reflective Exercises within each unit will require you to apply theory to your own experience – your reflections will be captured in an online reflective portfolio which you will be able to review and print off. Sample assessments will be available together with model answers and marking schemes to facilitate self-assessment of your knowledge and understanding, and identification of areas of weakness to aid your preparation for assessment.
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Summative assessment is through one formal individual report assignment. The assignment (100%) requires you to analyse, assess, develop and critically reflect on solutions to marketing problems across a range of marketing management topics.The End of Unit progress test - (normally 10 questions at the end of each unit, testing your knowledge and understanding of the key concepts within each unit x 10) – 10% of final module mark. End of Module Assessment – 90% of final module mark. This will take the form of one piece of assessment, namely a Report (4,000 words).
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| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Online | Groupwork (Scheduled) | 4 |
| Online | Guided independent study | 196 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Centrally Time Tabled Examination | 1 | 1-4 | 2 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 3 | HOURS= 0.5, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 4 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 5 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 6 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 7 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 8 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 9 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 10 | HOURS= 0.50, WORDS= 0 |
| Centrally Time Tabled Examination | 1 | 1-4 | 11 | HOURS= 0.50, WORDS= 0 |
| Report | 90 | 1-5 | 13 | HOURS= 0, WORDS= 4000 |
| Component 1 subtotal: | 100 | |
| Component 2 subtotal: | 0 | | | |
| Module subtotal: | 100 | | | |