Core Module Information
Module title: International Marketing

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT09901
Module leader: Reika Igarashi
School The Business School
Subject area group: Marketing

There are no pre-requisites for this module to be added

Description of module content:

* Introduction to international marketing (Macro Environment)* The Strategic Marketing Process* The Trading Environment* The Social and Cultural Environment* International Market Research and Opportunity Analysis* International Market Entry Strategies* International Product and Service Marketing* International Channels of Communication* Pricing for International Markets* The Management of International Distribution and Logistics* International Niche Strategies for Small and Medium Size (SME) Organisations* Implementation through Enabling Technologies

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Demonstrate clear understanding of international marketing theory, its application and relevance inan international context.

LO2: Critically examine the issues and processes necessary to be able to formulate an international market entry strategy.

LO3: Evaluate an organisation's competitive positioning in the international environment, using both internal and external analysis.

LO4: Identify and evaluate international marketing strategy options using accepted international marketing theories, concepts and models.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
International Marketing