There are no pre-requisites for this module to be added

- Defining social marketing - where the concept originated, how it has evolved, who carries out social marketing, who benefits? - Understanding the social marketing environment; analysing the factors within the macro/ micro environment and understanding the competition - Understanding the target audience (upstream/downstream); and how behaviour change theory applies here - Assessing Social Marketing formative research – how it is conducted and why it is critical. Setting objectives and goals for planning. - Assessing Social Marketing Research - what is the best methodological approach to understand the problem?- Assessing Social Marketing Communications – what are the best methods for communicating the message? - Analysing contemporary issues within the field of social marketing

Upon completion of this module you will be able to

LO1: Demonstrate a critical understanding of the nature of social marketing and it's role in society.

LO2: Analyse the various audiences for social marketing (up-mid-down stream).

LO3: Demonstrate a critical understanding of social marketing research, planning and communication techniques.

LO4: Critically assess social marketing problems and suggest ways of solving these.