There are no pre-requisites for this module to be added

- Defining social marketing - where the concept originated, how it has evolved, who carries out social marketing, who benefits?
- Understanding the social marketing environment; analysing the factors within the macro/ micro environment and understanding the competition
- Understanding the target audience (upstream/downstream); and how behaviour change theory applies here
- Assessing Social Marketing formative research – how it is conducted and why it is critical. Setting objectives and goals for planning.
- Assessing Social Marketing Research - what is the best methodological approach to understand the problem?
- Assessing Social Marketing Communications – what are the best methods for communicating the message?
- Analysing contemporary issues within the field of social marketing

LO1: demonstrate a critical understanding of the nature of social marketing and it's role in society
LO2: analyse the various audiences for social marketing (up-mid-down stream)
LO3: demonstrate a critical understanding of social marketing research, planning and communication techniques
LO4: critically assess social marketing problems and suggest ways of solving these