2022/3, Trimester 3, BLENDED,
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Occurrence: | 001 |
Primary mode of delivery: | BLENDED |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Clidna Soraghan |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
This module is delivered via online lectures (from Edinburgh Napier) and face-to-face tutorials (in City University HK). Each lecture covers a core principle of social marketing, with the tutorials then designed to investigate these principles in practice. You will learn about the underlying principles of social marketing throughout the lectures. Case studies and group work are then used throughout the tutorials to provide an opportunity to delve deeper into each topic. All learning material will be provided via Moodle prior to delivery. You will be expected to prepare for each tutorial in advance by reading around the subject area. We also expect a high level of interaction and participation during tutorial sessions. Each lecture is specifically designed to map onto a LO. LO 1 will be covered in lecture 1 and 2, LO 2 in lecture 3 and 4, LO 3 in lectures 4, 5, and 6, and LO 4 in lecture 7, 8 and 9. Lecture 10 maps onto each LO as it will be a guest speaker.
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Formative assessments will be conducted on 4 occasions during the tutorial sessions. Students will have the opportunity to present in groups during session 2 & 5 and receive verbal feedback which is designed to enhance their understanding of the requirements of assessment 1. Students will also have the opportunity to submit written work during tutorial session 4 & 6 which is designed to enhance their understanding of the requirements of assessment 2.
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Assessments for this module involve a group presentation worth 40% and an individual essay worth 60%.For the group presentation, you will be assigned into a group of 4 students. Your group must then select from a list of 4 topics, and design and deliver a 20-min presentation. Each member of the group is expected to deliver a section of the presentation. The second assessment involves an individual essay of 2,000 words (+/- 10%) in length (excluding appendices). As an individual piece of work, you are expected to work alone, using both lecture and tutorial material to guide your answer. Higher marks will be awarded for those who incorporate sources beyond the lecture material, particularly that of academic journals.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Online | Lecture | 100 |
Face To Face | Tutorial | 50 |
Independent Learning | Guided independent study | 50 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Oral Presentation | 40 | LO 1, & 2 | 6 | HOURS= 00.20 |
Essay | 60 | LO 3 & 4 | 10 | , WORDS= 2000 |
Component 1 subtotal: | 40 | |
Component 2 subtotal: | 60 | | | |
Module subtotal: | 100 | | | |