Module title: Emerging Markets

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT10101
Module leader: Collins Osei
School The Business School
Subject area group: Marketing Sales and Entrepreneurship
Prerequisites

Module title: Marketing 1
Examples of equivalent learning: SQCF Marketing level 7

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Collins Osei
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to learning outcomes

The learning outcomes are covered using taught lectures & tutorials with tutor support at other times. Students are encouraged to learn independently by using Moodle and by searching for and reviewing information in relation to their chosen company. Case based scenarios will be used to enhance learning as appropriate.

Embedding of employability/PDP/scholarship skills

This module covers the key employability skills 1) Knowledge, as the students will search the market place and analyse the factors that affect companies in emerging markets especially in relation to foreign direct investment which is very popular among global companies . 2) Communication and IT: students use the University VLE and the Internet to search for information for their first assessment 3) An understanding of emerging markets will be advantageous to a future career in business/management, and research skills will help the students decision making capability.

Assessments

Assessment 1, students present and defend strategic marketing decisions in relation to the emerging markets. Additionally, students will be given the opportunity to complete short reflective exercises at regular points during the module.

Assessment 2, 3 hours exam

Research/teaching linkages

The assessments require sourcing information for the report, ensuring familiarity with recent research. Directed reading will be provided to this end and will support the development of research skills.

Internationalisation
The module has a central focus relating to internationalisation of business activity. Current economic and marketing developments indicate that emerging markets will have a global importance in the future.


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1-5 7 HOURS= 0, WORDS= 3000
Centrally Time Tabled Examination 50 1,2,3,4,5 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. Students are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in the global economy. The complexity and marketing challenges are reinforced using student-directed exploration, research, analysis and evaluation in groups of a designated emerging market.

Learning Outcomes for module:

LO1: Critically examine emerging market theory and its significance in terms of international marketing
LO2: Analyse the key characteristics of the major emerging markets and economic regions in the world
LO3: Critically analyse and evaluate the political, economic, social, legal and technological environment
LO4: Review and analyse emerging markets theories in relation to cultural change and globalisation
LO5: Formulate and justify the emerging markets development in relation to political and economical views

Indicative References and Reading List - URL:
MKT10101 Reading List 2018/19