Module title: Marketing Ethics

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT10102
Module leader: Elaine Thomson
School The Business School
Subject area group: Marketing Sales and Entrepreneurship
Prerequisites

There are no pre-requisites for this module to be added

2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Elaine Thomson
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching Methods
This module takes an inter-disciplinary approach to marketing ethics (LO2). Student learning will be self-directed in terms of them searching out information sources (LO1, LO3). Students will also learn the skills of debating (LO4).

Embedding Employability/PDP/Scholarship skills
The ability to think for oneself, orally communicate ideas clearly and to systematically structure a piece of written work are emphasised. Personal development is fostered through encouraging students' self-confidence when debating moral issues and by encouraging critical thinking.

Assessment (formative and summative)
The first assessment, the debate, consists of groups of four students split into two pairs, one pair arguing for and the other against one moral issue in marketing. The debate lasts 25-30 minutes. The second assessment, the exam, requires students to answer two questions from five in two hours.

Research/Teaching Linkages
Scholary research undertaken by the teaching team links directly to the subjects examined in this module. Electronic journal databases are used to bring new references and relevant issues to the attention of students.

Supporting Equality & Diversity
Lectures and tutorials are supported by electronic resources, such as WebCT which is used to promote accessibility. The teaching team provide detailed coursework guidelines and feedback to each pair of students, both prior to and after the debate, in order to encourage creative thinking and confidence in dealing with moral issues.

Internationalisation
An inter-national range of economic, political and cultural issues relating to marketing ethics are examined. This allows for a variety of students cultural experiences and opinions to be considered valid, and all viewpoints to be accepted and encouraged within the classroom and debate


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 12
Face To Face Lecture 12
Independent Learning Guided independent study 54
Independent Learning Guided independent study 120
Face To Face Centrally Time Tabled Examination 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Discussion/Participation 50 ALL 7 HOURS= 0, WORDS= 0
Centrally Time Tabled Examination 50 ALL 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

Some of the most controversial moral issues in marketing covered in this module include, for example, marketing to children, gender stereotyping in advertising, environmentalism and privacy issues. And the core ethical theoretical frameworks covered in this module include ideology, postmodernism, feminism, theology and classical ethical theory.

Learning Outcomes for module:

LO1: Analyse the different moral issues relating to marketing theory and practice
LO2: Compare and contrast alternative ethical frameworks of analysis
LO3: Create practical ethical guidelines and principles for marketing practitioners
LO4: Develop scholarly and debating skills

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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