Module title: Marketing Management in Practice

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT10103
Module leader: Anne Chalmers
School The Business School
Subject area group: Marketing Sales and Entrepreneurship
Prerequisites

Module code: MKT09101
Module title: International Marketing
Examples of equivalent learning: International marketing at SCQF Level 9

2019/0, Trimester 2, Blended, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Anne Chalmers
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
This is a practically based marketing management module which draws on all previous theoretical modules and requires students to apply theories and frameworks whilst working in teams to make simulated marketing decisions. The simulation is a computer based "game" where students run their own company and compete against the other teams. The formal lectures are used to set up the teams, explain the mechanisms for assessment, how to operate the simulation, to revise appropriate theory and to prepare and give feedback on assignments. Other sessions are hourly computer laboratory based where students analyse and evaluate the company situation, their decisions from the previous week and then enter new decisions. Students are expected to undertake analysis of the information outside tutorial time. A mid term group presentation is made where students explain their decision making to the "Board of Directors". The final individual assignment is a short (3000 word max) report where students present a 3 year plan based on the situation they leave their "company" in at the time the simulation closes. This plan should draw on the models and frameworks used in previous modules. This module encourages all aspects of teamwork and application of theories covered in previous courses. LO's covered 1,2,3,4,5

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Other Work based learning 148
Face To Face Lecture 40
Face To Face Practical classes and workshops 12
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 40 1,2,3,4,5 6 HOURS= 0, WORDS= 0
Report 60 1,2,3,4,5 13 , WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Description of module content:

This module uses a computer based simulation to allow students to work in a simulated real marketing department where they are expected to work in teams to make marketing decisions such as designing new products, setting prices and distribution channels etc. Students are expected also to be able to utilise theoretical frameworks and models to explain their decisions and this is assessed within the individual marketing plan.

Learning Outcomes for module:

LO1: Identify and evaluate marketing issues within a case study or simulation
LO2: Critically analyse and evaluate information using appropriate analytical techniques and strategic marketing models, and make and evaluate decisions based on this information.
LO3: Formulate marketing objectives and strategies for the organisation in the scenario and devise an appropriate marketing plan that would enable it to achieve these objectives.
LO4: Demonstrate the ability to critically assess new information and make decisions regarding how this would impact on the strategic marketing plan.
LO5: Work effectively in teams in order to make simulated marketing decisions and substantiate these in a formal presentation.

Indicative References and Reading List - URL:

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