2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Jamie Thompson |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
This is a practically based marketing management module which draws on all previous theoretical modules you have used throughout your time at university. You will be expected to apply theories and frameworks whilst working in teams to make simulated marketing decisions. The simulation is a computer-based "game" where you run your own company and compete against the other teams. The formal lectures are used to set up the teams, explain the mechanisms for assessment, how to operate the simulation, to revise appropriate theory, and to prepare and give feedback on assignments. Other tutorial sessions are computer laboratory-based where you work in teams to analyseand evaluate the company situation, your decisions from the previous round, and then enter your new decisions (LO 1, 2, 3, & 4). You are also expected to undertake analysis of the information outside tutorial time in preparation for a final individual assessment (LO 5)
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Each tutorial session you will input decisions into the marketing simulation software. The simulation will give you results based on the data you have inserted. This will show your team how well your company has performed based on your analysis of the external market and internal capacity of your company. Strong results will indicate a solidunderstanding of the simulation while poorer results will indicate that you need to understand the market better before carrying out your assessments.
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Assessment 1 (40%): Halfway through the simulation you will be expected to present as a group your current company performance and critically reflect on your past decisions. You will evaluate your collaborative team's profitability and strategy within the simulation (LO 1, 2, 3).Assessment 2 (60%): An individual marketing report. In this report, you will reflect on the simulation data as well as analyse trends and projections in order to make well-informed future decisions, culminating in a strategic marketing plan for the next years of your company (LO 4 & 5).
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 10 |
Face To Face | Groupwork (Scheduled) | 14 |
Independent Learning | Guided independent study | 176 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Oral Presentation | 40 | 1,2,3 | 9 | HOURS= 00.30, WORDS= 0 |
Report | 60 | 4,5 | 13 | , WORDS= 3000 |
Component 1 subtotal: | 40 | |
Component 2 subtotal: | 60 | | | |
Module subtotal: | 100 | | | |