There are no pre-requisites for this module to be added

This module uses a computer-based simulation which simulates working in a marketing department for a large organisation. You are expected to work in teams to make marketing decisions such as designing new products, setting prices, and deciding your marketing channels etc. You are also expected to utilise theoretical frameworks and models to explain your decisions and this is assessed within the individual marketing plan.

Upon completion of this module you will be able to

LO1: Identify and evaluate marketing issues within a simulation.

LO2: Critically analyse and evaluate information using appropriate analytical techniques and marketing models.

LO3: Develop group working skills by collaborating with teammates on an organisational strategy that will lead to a profitable organisation.

LO4: Make appropriate decisions based on critical reflection of the available data.

LO5: Demonstrate the ability to analyse future trends and projections and translate this into a strategic marketing plan.