2022/3, Trimester 1, FACE-TO-FACE,
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | |
Member of staff responsible for delivering module: | Simone Kurtzke |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
The learning and teaching approach has been designed to facilitate your engagement with thefundamentals of digital marketing analytics in the context of a customer-first experience economy, increasingly facilitated by technology. The module follows a weekly lecturing approach, where the lectures and tutorials are delivered by the module team on a weekly basis. To achieve all Learning Outcomes you are required to actively participate and engage with the module and its contents on a weekly basis. You are required to undertake independent reading, to attempt class exercises and think about your own consumer experiences in relation to digital and data-driven marketing. You should also be willing to share your ideas with others. Attendance, participation, and independent reading is essential if a high standard of work is to be achieved. Module delivery includes face-to-face sessions and IT lab sessions for digital skills practice. Assessment is designed to be scaffolded through the learning process with opportunities for peer and module leader feedback at key points. Soft skills including communication and collaboration skills are embedded through group exercises, presentations, and class discussions. Learning activities integrate subject knowledge, digital business skills and soft skills and by building these in a complementary way, you will be able to gain both strategic and applied knowledge of digital marketing analytics.
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There are two formative tasks, each of which align with the summative assessment. In week 5, you will undertake and present a digital analytics exercise. In week 10, you will undertake and present a report outline and structure. Both of these assessments will serve as a 'real time' checkpoint of your progressing understanding of subject-related concepts.
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You will be assessed against two pieces of summative assignments. Assignment 1 is an individual assessment (LO2). It consists of a short online course resulting in an industry certification in digital analytics (10%). Assignment 2 is an individual digital analytics business report (LO1,3,4) with a word count of 2,000 words (90%).
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Tutorial | 12 |
Independent Learning | Guided independent study | 176 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Practical Skills Assessment | 10 | 2 | 7 | HOURS= 01.00 |
Report | 90 | 1,3,4 | 13 | , WORDS= 2000 |
Component 1 subtotal: | 10 | |
Component 2 subtotal: | 90 | | | |
Module subtotal: | 100 | | | |