Core Module Information
Module title: Marketing Ethics and Sustainability

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT10105
Module leader: Elaine Mercer-Jones
School The Business School
Subject area group: Marketing


Description of module content:

This module addresses one of the most pressing issues facing the business leaders and consumers of the future: sustainability. Drawing on key ethical theories - deontology, consequentialism, virtue ethics, surveillance theory, postmodernism, feminism and semiotic analysis - this module encourages you to critically engage with a range of contemporary sustainability-related issues in marketing, presenting arguments and suggesting solutions to real-world problems. These issues and problems include: whether fast fashion in unethical; to what extent the beauty industry is sustainable; whether marketing encourages wasteful consumption; whether the postmodern consumer is a danger to the environment; whether marketing creates environmental problems rather than solves them; whether the 'green consumer' is a contradiction in terms.

Learning Outcomes for module:

LO1: Analyse the different ethical issues relating to sustainability, and their relationship to marketing theory and practice.
LO2: Compare and contrast alternative ethical frameworks of analysis and apply them to questions and issues in marketing/sustainability
LO3: Create practical ethical guidelines and principles for marketing practitioners to use when addressing matters of sustainability
LO4: Develop scholarly written, analytical and debating skills

Full Details of Teaching and Assessment
2022/3, Trimester 2, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Member of staff responsible for delivering module: Elaine Mercer-Jones
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods include a weekly lecture, and interactive tutorial. You will take part in a weekly quiz to engage and refresh your learning, enjoy critical discussions on ethical issues, critically review advertisements, products, packaging and issues of logistics with a view to understanding and critiquing the ethical issues of marketing and sustainability

Formative Assessment:
Formative assessment takes place in tutorials, as you will receive feedback on your ideas in real time. When developing ideas for your formative assessment, trouble-shooting sessions the week before assessment, and personal feedback on your ideas via email helps you direct your learning.

Summative Assessment:
Summative assessment takes place via 1. a debate on an ethical issues of your choice. This takes place in class between groups of 4 students. An exam at the conclusion of the module is your final assessment. Both assessments have been designed to allow you to meet all learning outcomes, and showcase your skills as critical thinkers.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Independent Learning Guided independent study 88
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning Groupwork (Independent Study) 88
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 50 1,2,3,4 9 HOURS= 00.00
Centrally Time Tabled Examination 50 1,2,3,4 14/15 HOURS= 02.00
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader