Modules

Core Module Information
Module title: Marketing Ethics and Sustainability
SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT10105
Module leader: Elaine Mercer-Jones
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module addresses one of the most pressing issues facing the business leaders and consumers of the future: sustainability. Drawing on key ethical theories - deontology, consequentialism, virtue ethics, surveillance theory, postmodernism, feminism and semiotic analysis - this module encourages you to critically engage with a range of contemporary sustainability-related issues in marketing, presenting arguments and suggesting solutions to real-world problems. These issues and problems include: whether fast fashion in unethical; to what extent the beauty industry is sustainable; whether marketing encourages wasteful consumption; whether the postmodern consumer is a danger to the environment; whether marketing creates environmental problems rather than solves them; whether the 'green consumer' is a contradiction in terms.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse the different ethical issues relating to sustainability, and their relationship to marketing theory and practice.

LO2: Compare and contrast alternative ethical frameworks of analysis and apply them to questions and issues in marketing/sustainability.

LO3: Create practical ethical guidelines and principles for marketing practitioners to use when addressing matters of sustainability.

LO4: Develop scholarly written, analytical and debating skills.
Full Details of Teaching and Assessment
2024/5, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Elaine Mercer-Jones
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 Presentation on theoretical topic, with questions answered afterwards.
Face To Face Tutorial 12 Interactive discussion, supported by quizzes, short films, and application of theory to relevant examples
Online GROUPIND_STUDY 88 Planning, preparation and evidence gathering, leading to a half hour long debate between two pairs of students on a topic concerning marketing ethics and sustainability
Online Guided independent study 88 Planning, preparation and evidence gathering for test assessment, following lecture guidelines and drawing on formative feedback
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 50 1~2~3~4 Week 9 HOURS= 30 mins Oral Presentation - live debate on an ethical issues undertaken in pairs. You will research and present arguments for either side of an academic debate concerning an argument about the ethics of marketing and sustainability - eg: "marketing cosmetics is unsustainable"
Class Test 50 1~2~4 Week 12 HOURS= 2 hours You will be required to answer 2 questions out of 6 in an exam format. Topics will be linked to the 5 theoretical topics covered in lectures, discussed in tutorials, and applied in assessment 2, plus one general question. A revision class in week 11 will offer guidance, and practice exam questions can be submitted to the module leader for feedback. Past question can be found on the module guide.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Marketing Ethics and Sustainability MKT10105
 

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