Modules

Core Module Information
Module title: Applied Marketing Simulation
SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT10106
Module leader: Jamie Thompson
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module uses a computer-based simulation which simulates working in a marketing department for a large organisation. You are expected to work in teams to make marketing decisions such as designing new products, setting prices, and deciding your distribution channels etc. You are also expected to apply theoretical frameworks or models to justify your decisions and, this is assessed in an individual marketing plan.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically analyse and evaluate information using appropriate analytical techniques and marketing models.

LO2: Identify and evaluate marketing issues within a simulation.

LO3: Develop group working skills by collaborating with teammates on an organisational strategy.

LO4: Make appropriate decisions based on critical reflection of the available data.

LO5: Demonstrate the ability to analyse future trends and projections and translate this into a strategic marketing plan.
Full Details of Teaching and Assessment
2024/5, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Jamie Thompson
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 10 LECTURE: You will learn how to make decisions on the basis of financial, market research & development, operation, competitor analysis, product design, and new product development.
Face To Face GROUPSCHEDULED 14 Groupwork (Scheduled): You will practically learn what factors may affect the decisions, how to justify your decisions, how to interpret these decisions, and what changes of decisions you can make.
Online Guided independent study 176 Guided independent study: you will be guided on using Leganto URL to do the readings and to prepare for the first group assessment.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 40 1~2~3 Week 8 HOURS= 0.3 Oral Presentation: You need to work in groups to evaluate the company performance in the 24 months and its direction moving forward. You also need to provide justification on the adopted strategy.
Report 60 4~5 Week 13 , WORDS= 3000 Report: You need to write an individual report to attract new investors on evaluating the organizational performance over the past 12 months and explain for some of the performance. Moreover, you need to propose the future plan for the company.
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
MKT10106 Applied Marketing Simulation
 

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