Module title: Emerging Markets (Online)

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT10401
Module leader: Collins Osei
School The Business School
Subject area group: Marketing Sales and Entrepreneurship
Prerequisites

To study this module you will need the learning equivalent to the module listed or have passed this module: MKT07101 Marketing 1. Examples of Equivalent Learning: SCQF Marketing Level 7

2018/9, Trimester 1, Online,
Occurrence: 001
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Collins Osei
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of reflective exercises, case studies and self-assessment questions for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support your learning, you will have access to:
• A weekly ‘virtual office hour’ – module leaders will be available for any queries.
• Module specific materials which will comprise of the undernoted:
o A module introduction/overview, including learning outcomes, and summary of key points
o Eleven units of learning - an introductory unit, followed by ten subject specific units.
o Self-Assessment Questions
o Reflective Exercises
o End of Unit Progress tests
o Links to core module academic materials; book chapters / journal articles / case materials etc.
o A database of Frequently Asked Questions

You are encouraged to identify key skills areas and relate these to your own personal and professional development throughout the module.
Online directed study establishes a framework of knowledge which the students will apply through prescribed reading, case studies and online discussions. You will be provided with a week-by-week schedule of activities and directed reading online. Additionally, you will be directed to relevant electronic resources relating to the weekly topics.

Formative Assessment:
This module has two main assessment components, namely End of Unit Progress Tests (worth 10% of the final module mark) and End of Module Assessment (Report worth 90% of the final mark). Feedback on the assessments will be provided throughout the module.

The End of Unit Progress Test assesses your knowledge and understanding of the key concepts within each unit.

End of Module Assessment takes the form of one piece of assessment, namely a 4000 word Report This assessment requires you to analyse, assess, develop and critically reflect on characteristics of an emerging markets and how they affect doing business in that country. It will require you to draw on your experience and understanding of emerging markets and international marketing theories


Summative Assessment:
This module has two main assessment components, namely End of Unit Progress Tests (worth 10% of the final module mark) and End of Module Assessment (Report worth 90% of the final mark). Feedback on the assessments will be provided throughout the module.

The End of Unit Progress Test assesses your knowledge and understanding of the key concepts within each unit.

End of Module Assessment takes the form of one piece of assessment, namely a 4000 word Report This assessment requires you to analyse, assess, develop and critically reflect on characteristics of an emerging markets and how they affect doing business in that country. It will require you to draw on your experience and understanding of emerging markets and international marketing theories


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Groupwork (Independent Study) 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Digital Examination (not Centrally Timetabled) 10 1 - 5 11 HOURS= 5, WORDS= 0
Report 90 1 - 5 14 HOURS= 0, WORDS= 4000
Component 1 subtotal: 10
Component 2 subtotal: 90
Module subtotal: 100

Description of module content:

This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. Students are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in a global economy. The complexity and marketing challenges are reinforced using student-directed exploration, research, analysis and evaluation of designated emerging markets.

Learning Outcomes for module:

LO1: Critically examine emerging market theory and its significance in terms of international marketing
LO2: Analyse the key characteristics of the major emerging markets and economic regions in the world
LO3: Critically analyse and evaluate the political, economic, social, legal and technological environment and how they impact on doing business
LO4: Review and analyse emerging markets theories in relation to cultural change and globalisation
LO5: Formulate and justify the emerging markets development in relation to political and economic views

Indicative References and Reading List - URL:

Please contact your Module Leader for details
Click here to view the LibrarySearch.