Module title: Emerging Markets (Online)

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT10401
Module leader: Collins Osei
School The Business School
Subject area group: Marketing Sales and Entrepreneurship

To study this module you will need the learning equivalent to the module listed or have passed this module: MKT07101 Marketing 1. Examples of Equivalent Learning: SCQF Marketing Level 7

Description of module content:

This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide. Students are taught the key ideological and political philosophies that exist internationally and are given an indication of emerging markets and their position in a global economy. The complexity and marketing challenges are reinforced using student-directed exploration, research, analysis and evaluation of designated emerging markets.

Learning Outcomes for module:

LO1: Critically examine emerging market theory and its significance in terms of international marketing
LO2: Analyse the key characteristics of the major emerging markets and economic regions in the world
LO3: Critically analyse and evaluate the political, economic, social, legal and technological environment and how they impact on doing business
LO4: Review and analyse emerging markets theories in relation to cultural change and globalisation
LO5: Formulate and justify the emerging markets development in relation to political and economic views

Indicative References and Reading List - URL:
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