Core Module Information
Module title: Marketing Management in Practice (Hong Kong)

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT10903
Module leader: Jamie Thompson
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

This module uses a computer-based simulation which allows you to work in a marketing department. You are expected to work in teams to make marketing decisions such as designing new products, setting prices, and deciding your marketing channels etc. You are also expected to utilise theoretical frameworks and models to explain your decisions and this is assessed within the individual marketing plan.

Learning Outcomes for module:

LO1: Identify and evaluate marketing issues within a company.
LO2: Critically analyse and evaluate information using appropriate analytical techniques and marketing models.
LO3: Develop group working skills by collaborating with teammates on an organisational strategy that will lead to a profitable organisation.
LO4: Make appropriate decisions based on critical reflection of the available data.
LO5: Demonstrate the ability to analyse future trends and projections and translate this into a strategic marketing plan.

Full Details of Teaching and Assessment
2022/3, Trimester 2, Face-to-Face,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Philip Snelle
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module follows a Block lecturing approach, where the lectures and tutorials are delivered by the Module Leader in a four or five day block near the beginning of the trimester. Students are provided with their own Study Guide and lecture slides via Moodle.

This is a practically based marketing management module which draws on all previous theoretical modules and requires students to apply theories and frameworks whilst working in teams to make simulated marketing decisions. The simulation is a computer based "game" where students run their own company and compete against the other teams. The formal lectures are used to set up the teams, explain the mechanisms for assessment, how to operate the simulation, to revise appropriate theory and to prepare and give feedback on assignments. Other tutorial sessions are computer laboratory based where students work in teams to analyse and evaluate the company situation, their decisions from the previous round and then enter new decisions.

Students are also expected to undertake analysis of the information outside tutorial time in preparation for a final individual assessment. (LO's covered 1,2,3,4,5).

Embedding of employability/PDP/scholarship skills
The tutorial work and assignment study will build students' analytical, problem solving and decision making skills.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Other Work based learning 170
Face To Face Lecture 40
Face To Face Practical classes and workshops 26
Total Study Hours236
Expected Total Study Hours for Module236


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 100 1-4 5 HOURS= 0, WORDS= 3000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2022/3, Trimester 3, Face-to-Face,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Philip Snelle
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module follows a Block lecturing approach, where the lectures and tutorials are delivered by the Module Leader in a four or five day block near the beginning of the trimester. Students are provided with their own Study Guide and lecture slides via Moodle.

This is a practically based marketing management module which draws on all previous theoretical modules and requires students to apply theories and frameworks whilst working in teams to make simulated marketing decisions. The simulation is a computer based "game" where students run their own company and compete against the other teams. The formal lectures are used to set up the teams, explain the mechanisms for assessment, how to operate the simulation, to revise appropriate theory and to prepare and give feedback on assignments. Other tutorial sessions are computer laboratory based where students work in teams to analyse and evaluate the company situation, their decisions from the previous round and then enter new decisions.

Students are also expected to undertake analysis of the information outside tutorial time in preparation for a final individual assessment. (LO's covered 1,2,3,4,5).

Embedding of employability/PDP/scholarship skills
The tutorial work and assignment study will build students' analytical, problem solving and decision making skills.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Other Work based learning 170
Face To Face Lecture 40
Face To Face Practical classes and workshops 26
Total Study Hours236
Expected Total Study Hours for Module236


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 100 1-4 5 HOURS= 0, WORDS= 3000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100