Core Module Information
Module title: Dissertation (BAMM) Hong Kong

SCQF level: 10:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: MKT10932
Module leader: Jamie Thompson
School The Business School
Subject area group: Marketing


Description of module content:

There will be a series of introductory lectures to explain the dissertation process and research methods. These will cover:
1. Research methods; the differences between Primary research and Secondary research.
2. How to develop research aims and objectives.
3. The process of a literature review.
4. The dissertation structure: Abstract, Literature review, Methodology, Referencing, Analysis of research findings, Conclusions & Recommendations and List of References.
5. Research ethics: ensuring that you adopt an honest approach and treat research subjects fairly.

You will be allocated a dissertation supervisor. You can arrange meetings with your supervisor to discuss your dissertation. They can also give feedback on draft chapters of your dissertation.
You will plan your own dissertation, read the literature, conduct the research, analyse the data, and write up your own findings.

Learning Outcomes for module:

LO1: Identify a topic for systematic investigation, analysis and evaluation
LO2: Establish a research aim and research objectives
LO3: Select and justify appropriate research methodologies
LO4: Critically assess literature relevant to the research to be undertaken
LO5: Collect, analyse and evaluate primary and / or secondary data and produce conclusions and recommendations

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
MKT10932 Dissertation