2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Kat Rezai Namaghi |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & teaching methods including their alignment to LOs; embedding of employability/PDP/scholarship skills; assessment (formative and summative); research/ teaching linkages; supporting equality and diversity; internationalisation LTA methodsFace to face delivery supported by tutorials where students work in groups. Material is reinforced on Moodle. Student learning will be also self-directed in terms of students searching out information sources (LO2 and LO3). Embedding employability/PDP/scholarship skills Key skills are embedded into the module with students being required to (i) demonstrate effective and oral communication skills, (ii) undertake research into an area and presenting the argument clearly.Assessment (formative and summative)A summative assessment of LOs 1-3 will be through assessed through groups working to develop a coherent communications plan and presenting this to the module team. An individual essay, relating to LO3, requires students to critically review literature in a chosen specialist area of marketing communications. Formative assessment is provided in tutorials throughout the module.Research/Teaching linkagesModule team undertake scholarly activity in areas of marketing communications which will inform lectures and provide the basis for discussionSupporting equality and diversityAll materials are available via Moodle and other online resources.InternationalisationA range of international examples will be used to facilitate discussion in relation to each communication technique.
|
Face to face delivery supported by tutorials where students work in groups. Additionalreading is expected; this will be largely self-directed, particularly when searching outinformation sources (LO2). A core text is provided and additional support materialsare provided via Moodle.Embedding employability/PDP/scholarship skills:Key skills are embedded into the module with students being required to (i) demonstrateeffective communication skills, (ii) undertake research into an area and presenting theargument clearly. Research/Teaching linkages:Module team undertake scholarly activity in areas of marketing communications whichwill inform lectures and provide the basis for discussionInternationalisation:A range of international examples will be used to facilitate discussion in relation to eachcommunication technique.Students will present assessment drafts in allocated drop-in sessions for feedback - students are then provided feedback as per assessment criteria and given areas for improvement for summative assessment submissions.
|
Summative assessments comprise of two core assessments of which contributetowards their overall grade. The assessment weighting is 40/60%.Assessment 1 is a group presentation (40% weighting) whereby students develop andpresent a marketing communications plan in the form of a recorded presentation. Thelength of the presentation is 20 minutes. This assessment specifically addresses LO2'Develop, recommend and justify a marketing communications plan, clearlydemonstrating a criticalawareness of the stages involved''.Assessment 2 is written coursework (60% weighting), length of assessment is 2,500words. The coursework revolves around a current issue in marketing communications,and students are instructed to critically examine marketing communication theory andtechniques in order to provide a solution. This coursework responds to LO1 'Criticallyanalyse marketing communication techniques' and LO3 ' Critically evaluate marketingcommunication literature in a specialist area of study' .
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Practical classes and workshops | 1 |
Independent Learning | Guided independent study | 163 |
Face To Face | Lecture | 12 |
Face To Face | Seminar | 24 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Oral Presentation | 40 | 1,2 | 12 | HOURS= 20.00, WORDS= 0 |
Essay | 60 | 3 | 8 | HOURS= 00.00, WORDS= 2000 |
Component 1 subtotal: | 40 | |
Component 2 subtotal: | 60 | | | |
Module subtotal: | 100 | | | |