There are no pre-requisites for this module to be added

Communications theory, stakeholders, decision making process, integrated marketing communications, marketing communications planning, budgeting & evaluation, advertising, sales promotion, public relations, sponsorship, direct marketing, personal selling, exhibitions, packaging, online communications, b2b communication, internal communications

Upon completion of this module you will be able to

LO1: Critically analyse, identify and justify appropriate marketing communication techniques to a current problem

LO2: Understand the processes of campaign and communications planning, demonstrating a critical awareness of the stages involved.

LO3: As part of a team, debate ideas and develop oral presentation skills

LO4: Critically evaluate marketing communication literature to justify solutions to marketing problems