Modules

Core Module Information
Module title: Marketing Communications
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT11101
Module leader: Kat Rezai Namaghi
School The Business School
Subject area group: Marketing
Prerequisites

N/A
Description of module content:

Communications theory, stakeholders, decision making process, integrated marketing communications, marketing communications planning, budgeting & evaluation, advertising, sales promotion, public relations, sponsorship, direct marketing, personal selling, exhibitions, packaging, online communications, b2b communication, internal communications
Learning Outcomes for module:

LO1: Critically analyse marketing communication techniques
LO2: Develop, recommend and justify a marketing communications plan, clearly demonstrating a critical awareness of the stages involved.
LO3: Critically evaluate marketing communication literature in a specialist area of study.
Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Kat Rezai Namaghi
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Face To Face Practical classes and workshops 1
Independent Learning Guided independent study 163
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 40 1,2 12 HOURS= 20.00, WORDS= 0
Essay 60 3 8 HOURS= 00.00, WORDS= 2000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
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