Introduction to the subject area, definitions and topical consumer behaviour issues including CCT (Consumer Culture Theory) and social-cognition theories of attitude, motivation and behaviour change. - An overview of the consumer setting; consumer culture and the present anthropological and sociological marketing environments.- An examination of the consumer decision making process and different mental processes consumers’ employ- A critical examination of key psychological and sociological factors that influence the consumer decision making process. For example, social class, geo-demographics, values, attitudes, and lifestyles.- The self; stereotypes, objectified brands, brand identity and value and subsequent consumer behaviour, social media and technology- Social Marketing: Topical issues and consumer behaviour change- A review of the different methods used for researching consumers including questionnaires, focus groups, experiments, ethnographic and netnographic qualitative techniques. - Debate; outline of motions set and literature search requirements