2021/2, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Ashleigh Logan-McFarlane |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
This is a critical, reflective module which requires students to engage in directed reading in order to put forward professional perspectives and positions that are informed by contemporary research. The module content draws upon contemporary debates and paradigms within consumer behaviour and includes a range of theoretical concepts from: anthropology, sociology, psychology and economics. A range of topics are covered from self and identity to psychological processes and how this shapes how consumers buy products and choose experiences. Lectures cover the core paradigm arguments and offer areas for further reading and development to encourage students to research and build critical opinions. Tutorials consist of practical case studies and application of these concepts to present-day consumer scenarios. This includes developing written and visual materials and communicating arguments orally. A detailed reading list is provided for each week/topic and students are required to prepare before attending tutorials. Employability/PDP/Scholarly/InternationalisationResearching and deciding on the joint topic, carrying out literature/media research leading to a valid argument and conclusions. Being able to work effectively as a team member and preparing valid and substantive arguments will prepare the student for the workplace. The skills of writing essays, carrying out research, working within a team will develop assertiveness and self-confidence for the workplace (PDP). The course is based on the scholarly activity of the lecturers.
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Case studies, debates and informal presentations are used as formative assessment. There are opportunities to submit written work on online portals via Moodle and feedback and suggestions for development are provided. This formative feedback directly feeds into assessments 1 and 2.
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Both assessments satisfy L1-L5 and require students to effectively synthesise scholarly material delivered in this course and build their own critical, reflective arguments based on current trends in the consumer environment.First Assessment: Individual essay Students are required to prepare a 2, 500 word essay. An essay title will be provided from a range of material taught on the course. The students will be expected to provide insight into the chosen topic using current perspectives and to produce an innovative contribution to the body of knowledge. Writing should be analytical, critical and reflective. Various contemporary arguments need to be explored and evidence produced from secondary research. All sources are required to be cited in the body of the essay and a full bibliography displayed at the end of the work. The second assessment: Critical PresentationThis assessment requires students to work together in groups to critically address a debate motion and prepare a professional 25 minute presentation. It develops a range of aspects from the course such as the consumer behaviour environment, the psychology of consumer behaviour, anthropological and sociological approaches to consumer behaviour, social marketing, self-identity in researching the consumer. This assessment reflects skills in discussion and debate within the learning outcomes. The argument (for or against the motion) will be written and presented by pairs of students, who will prepare PowerPoint debating notes and provide a reference list of their research for the topic. The topics for debate are based firstly on literature and examples taught on the course however at Masters level students will be expected to produce original ideas and contributions to knowledge within the debate.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Tutorial | 24 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Essay | 60 | 1-5 | 9 | HOURS= 00.00, WORDS= 2500 |
Oral Presentation | 40 | 1-5 | 12 | HOURS= 00.25, WORDS= 0 |
Component 1 subtotal: | 60 | |
Component 2 subtotal: | 40 | | | |
Module subtotal: | 100 | | | |