2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
| Occurrence: | 001 |
| Primary mode of delivery: | Face-to-Face |
| Location of delivery: | CRAIGLOCKHAR |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | Nathalia Tjandra |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
o Learning & teaching methods including their alignment to learning outcomesThe module is delivered in a lecture/seminar format which facilitates the application of a case approach. The collaborative learning that takes place in case analysis and discussion is supported by formative feedback from the tutor.o Embedding of employability/PDP/scholarship skillsThis module cover all the key employability skills 1) Knowledge, as the students will search the market place and analyses the factors that affect companies in relation to the brand and the product. 2) communication and IT, students use Web CT for their first assessments as well as communicating with each other 3) creativity, students have to create and formulate a brand of their own together with brand strategy. o AssessmentStudents will be required to review and synthesise strategic branding literature (journals and articles) for their first on, line assessment, this assessment will present 30% of the marks and cover LO 1,3,4. For the second assessment. Students will present and defend strategic marketing decisions for the brand which they formulate in a written report which will present 70% of the marks and cover LO 1,2,3,4,5. Opportunities for formative assessment exist via web ct.o InternationalisationThe module features numerous examples of international brands and includes brand entry into new markets. This will facilitate understanding of differing cultural perceptions of brands.o Research/teaching linkagesShort research papers are given as readings for the student. Student will also use secondary research in preparing for their assessments. The identification of appropriate resources together with the extraction and synthesis of information will support the development of research skills.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 36 |
| Online | Centrally Timetabled (Digital) Exam | 1 |
| Independent Learning | Guided independent study | 163 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Essay | 40 | 1,3,4 | 5 | HOURS= 0, WORDS= 0 |
| Report | 60 | 1,2,3,4,5 | 12 | HOURS= 0, WORDS= 2500 |
| Component 1 subtotal: | 40 | |
| Component 2 subtotal: | 60 | | | |
| Module subtotal: | 100 | | | |
2019/0, Trimester 2, Face-to-Face,
| Occurrence: | 002 |
| Primary mode of delivery: | Face-to-Face |
| Location of delivery: | OVERSEAS |
| Partner: | |
| Member of staff responsible for delivering module: | Nathalia Tjandra |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
o Learning & teaching methods including their alignment to learning outcomesThe module is delivered in a lecture/seminar format which facilitates the application of a case approach. The collaborative learning that takes place in case analysis and discussion is supported by formative feedback from the tutor.o Embedding of employability/PDP/scholarship skillsThis module cover all the key employability skills 1) Knowledge, as the students will search the market place and analyses the factors that affect companies in relation to the brand and the product. 2) communication and IT, students use Web CT for their first assessments as well as communicating with each other 3) creativity, students have to create and formulate a brand of their own together with brand strategy. o AssessmentStudents will be required to review and synthesise strategic branding literature (journals and articles) for their first on, line assessment, this assessment will present 30% of the marks and cover LO 1,3,4. For the second assessment. Students will present and defend strategic marketing decisions for the brand which they formulate in a written report which will present 70% of the marks and cover LO 1,2,3,4,5. Opportunities for formative assessment exist via web ct.o InternationalisationThe module features numerous examples of international brands and includes brand entry into new markets. This will facilitate understanding of differing cultural perceptions of brands.o Research/teaching linkagesShort research papers are given as readings for the student. Student will also use secondary research in preparing for their assessments. The identification of appropriate resources together with the extraction and synthesis of information will support the development of research skills.
|
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 36 |
| Online | Centrally Timetabled (Digital) Exam | 1 |
| Independent Learning | Guided independent study | 163 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Essay | 40 | 1,3,4 | 5 | HOURS= 1, WORDS= 0 |
| Report | 60 | 1,2,3,4,5 | 12 | HOURS= 0, WORDS= 2500 |
| Component 1 subtotal: | 40 | |
| Component 2 subtotal: | 60 | | | |
| Module subtotal: | 100 | | | |