2024/5, Trimester 2, Blended,
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Occurrence: | 001 |
Primary mode of delivery: | Blended |
Location of delivery: | CRAIGLOCKHAR |
Partner: | |
Member of staff responsible for delivering module: | Reika Igarashi |
Module Organiser: | |
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) | NESH Description |
Face To Face | Lecture | 24 | Lectures will provide explanations of relevant theories, and how these theories can be applied in business examples. You are encouraged to participate in classroom discussions using Mentimeter. |
Face To Face | Tutorial | 12 | Tutorials will provide you with opportunities to analyse different cases using relevant theories covered in the same week's lecture. |
Online | Guided independent study | 164 | You are required to read the case studies for the tutorials before the allocated tutorial session. Other independent learning activities involve revision of lecture and tutorial materials, reading core textbooks as well as "paper of the week" (selected academic journal article) or watching the "video of the week" (selected TED talk). |
| Total Study Hours | 200 | |
| Expected Total Study Hours for Module | 200 | |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words | Description |
Report | 50 | 2~3~4 | Week 7 | , WORDS= 3000 words | You will be asked to analyse a case company using international marketing theories and concepts and make short-, mid-, and long-term recommendations for the company's operation. |
Centrally Time Tabled Examination | 50 | 1~2~3~4 | Exam Period | HOURS= 2 hours | Centrally Time-Tabled Examination. You will be asked to answer 2 questions (out of 5). This is an essay-type examination. |
Component 1 subtotal: | 50 | | |
Component 2 subtotal: | 50 | | | | |
Module subtotal: | 100 | | | | |