There are no pre-requisites for this module to be added

In this module, you will develop an in-depth understanding of Global/International Marketing theories and concepts and how these theories can be applied to analyse international markets and inform international marketers' decision-making process in the internationalisation of a firm. Each week's lecture will introduce you to key theories in global/international marketing and how these can be applied in real international marketing cases. In tutorials, you will apply theories covered in the lecture to analyse real business cases and come up with solutions to different problems. You will engage with a range of international and Global marketing literature to learn important concepts in global marketing and develop academic reading skills such as evaluation and appraisal of global marketing literature. Upon successful completion of the module, you will understand the global marketing process and be able to provide solutions to challenges that global/international organizations face under the current global business climate from a global marketing perspective.

Upon completion of this module you will be able to

LO1: Gain a thorough knowledge and understanding of International Marketing and how it operates within a diverse and constantly changing Global Environment.

LO2: Critically analyse and evaluate the macro and trading environments of organisations operating within the Global Economy using accepted international marketing theory, concepts and models to be able to formulate marketing policy and strategy.

LO3: Demonstrate the use of cognitive skills of critical thinking, analysis and synthesis with respect to international marketing concepts and practice.

LO4: Apply the skills of effective problem solving and decision making using appropriate analytical concepts, models and frameworks to be able to identify, evaluate and solve international marketing problems within the context of a Global Competitive Environment.