2021/2, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Collins Osei |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
* LO1-4 is covered using lectures and interactive tutorials and the full support of Moodle. The module will be enhanced by carefully selected contemporary academic and industry publications.* LO1-4 encourage you to attend formal and informal learning opportunities in lecture and tutorial. In tutorial, you will be encouraged to learn, prepare and discuss in an interactive forum the context of case-based material and its relationship to the taught elements of the module. In this way, you develop your preparation and planning skills, communications skills, team working skills and gain the opportunity to learn from your peers. * LO4-5 allow you to not only analyse and evaluate the underpinning global marketing theory, concepts and models but also require you to write a formal evidence based report with defined aims and objectives including a search for information, planning an approach, structure and process with referenced information to support your thinking, reflection and decision making in a defined timeframe.
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Verbal feedback will be provided in tutorials to further develop your report prior to the final submission. Written feedback will also be provided on the final report. Past examination papers will be provided on Moodle and you may ask for verbal feedback from the module leader or tutor if you choose to answer some of the questions as part of the preparation for the final examination in week 14/15
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Summative assessment takes the form of a written report in Week 7 and final timetabled examination in Week 14/15
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 24 |
Face To Face | Tutorial | 12 |
Face To Face | Centrally Time Tabled Examination | 2 |
Independent Learning | Guided independent study | 162 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Report | 50 | 1,4,5 | 7 | HOURS= 00.00, WORDS= 3000 |
Centrally Time Tabled Examination | 50 | 1,2,3 | 14/15 | HOURS= 02.00, WORDS= 0 |
Component 1 subtotal: | 50 | |
Component 2 subtotal: | 50 | | | |
Module subtotal: | 100 | | | |
2021/2, Trimester 2, Face-to-Face,
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Occurrence: | 002 |
Primary mode of delivery: | Face-to-Face |
Location of delivery: | OVERSEAS |
Partner: | |
Member of staff responsible for delivering module: | Collins Osei |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning and teaching methods including their alignment to learning outcomes* LO1-4 is covered using taught sessions and interactive tutorials using audio-visual equipment including powerpoint, Activit tutorials, overhead projection of relevant material and the full support of Moodle. The module will be enhanced by carefully selected contemporary articles published by McKinsey, Wharton, Newnations and the Harvard Business Review.Embedding of employability / PDP / scholarship skills* LO1-4 encourages the student to attend formal and informal learning opportunities in lecture and tutorial. In tutorial, the student is encouraged to learn, prepare and discuss in an interactive forum the context of case based material and its relationship to the taught elements of the module. In this way, students develop their preparation and planning skills, communications skills, team working skills and learn from their multinational peers. * LO4-5 allows the student to not only analyse and evaluate the underpinning global marketing theory, concepts and models but it also requires them to write a formal report with defined aims and objectives including a search for information, planning an approach, structure and process to deliver a report with evidence based and referenced information to support their thinking, reflection and decision making in a defined timeframe.Assessment (formative and summative)* Assessment 1 is an independent learning opportunity for the student to develop information gathering, academic literacy and writing skills. A case based format allows certain employability skills to be developed in the areas of personal qualities, reflection, and a general understanding of how organisations work and operate in an international environment. This tests and confirms LO s1, 4 and 5 and represents 50 per cent of the final marks for the module and the formal written examination (Closed Book) represents the other 50% of the final marks for the module.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 24 |
Face To Face | Seminar | 12 |
Face To Face | Centrally Timetabled (Digital) Exam | 2 |
Independent Learning | Guided independent study | 162 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Report | 50 | 1, 4, 5 | 7 | HOURS= 0, WORDS= 3000 |
Centrally Time Tabled Examination | 50 | 1, 2, 3 | 13 | HOURS= 2, WORDS= 0 |
Component 1 subtotal: | 50 | |
Component 2 subtotal: | 50 | | | |
Module subtotal: | 100 | | | |