2022/3, Trimester 1, BLENDED, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | BLENDED |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Elaine Mercer-Jones |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
The Learning and teaching approach has been designed facilitate your engagement with marketing's key principles and practices.The teaching approach takes the form of a three-hour interactive workshop, comprising a lecture (with Panopto recording for revision purposes) and interactive tutorial. The module follows the "Situation- Objectives - Strategy - Target - Actions - Controls' structure of the assessment you will be undertaking, and as such your learning is directed towards this, and towards LOs 1-5 at all times. Workshop teaching methods include discussions and debates about ideas covered in the lectures, short exercises, short case studies, applied groupwork, watching and discussing short films and adverts, quizzes, reflection on students' own experiences of marketing, and the presentation and discussion of your own marketing ideas. This diverse range of teaching approaches results in a dynamic teaching and learning environment. It ensures that students of all backgrounds are able to engage and participate, and showcases the dynamic and creative nature of marketing. All class exercises are designed to foster the development of your critical thinking skills. We encourage the verbal presentation of arguments, team working, co-operation and consideration of the views of others - all skills essential in the modern business world. LOs 1-5 require you to develop a detailed knowledge of the theory and practice of marketing, and the dynamic workshop approach is focussed on achieving this.To achieve all Learning Outcomes you are required to actively participate and engage with the workshops on a weekly basis. You are required to undertake independent reading when directed to do so, to attempt class exercises and think about your own experiences of marketing. You should also be willing to share your ideas with others. Attendance, participation, and independent reading is essential if a high standard of work is to be achieved.
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Formative feedback will be available to you throughout the workshops to support your learning and help you achieve the five learning outcomes. Your participation in class exercises will enable the module team to evaluate your understanding and application of concepts and ideas and provide feedback in real time.You are also encouraged to start work on your assessment early, and to share your ideas with the module team via email or during class time. In week 6 you will be given an opportunity to share the content page of your report and you will be provided with a high quality feedback within 3 weeks. However, you must be proactive in this regard.
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The final (summative) assessment is a 4000 word marketing plan undertaken in pairs. Working in pairs allows you to discuss your ideas with one of your peers, developing your thoughts and approaches in consultation with each other whilst learning how to negotiate, and manage your time. Group work and working with peers is essential in business. The 4,000 word summative assignment is a marketing plan for the launch for first six months of the product or service of your choice. The structure of the assessment follows the structure of the module, and in its entirety is designed to address LOs 1-5. You will start by critically reviewing the micro and macro environment, before launching your product or service, deciding on strategy, logistics, pricing and communications, and using appropriate mechanisms for measuring expected outcomes. You will be able to discuss your ideas, the appropriateness of your chosen product or service, and your developing assessment, with your lecturer during the workshops.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Tutorial | 12 |
Face To Face | Practical classes and workshops | 12 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Report | 100 | 1,2,3,4, 5 | 13 | HOURS= 00.00, WORDS= 4000 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |
2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Mavis Gutu |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning and teaching aligned to relevant LOsLO1-4 Teaching inputs are delivered using a variety of methods and media to ensure that content is delivered in a valid, effective, efficient and challenging manner to maximise student engagement and activity in their own learning.Embedding of employability/PDP/scholarship skillsLO5 Embedding the praxis between marketing theory and practice, by applying marketing theory specifically and directly, to identified marketing issues and problems and generating justified recommended strategies and action plans reports for improvement, thereby developing academic and professional skills jointly.Assessment (formative and summative)LO1-5 Continuous self-assessment with diagnostic feedback. Formative feedback opportunities through workshop delivery strategy. Summative assessment in the form of a critical review of marketing practice and proposals for future marketing practice.Research/teaching linkagesLO1-5 Team members are actively and continuously involved in both scholarly and professional development activities in relation to the interplay between marketing subject content and pedagogy, with one informing the other, which is evident throughout the whole module.Supporting equality and diversityLO1-5 All materials are available via Moodle to take account of different learning needs and stylesInternationalisationLO1-5 Lectures, tutorials, discussions, seminars, individual and group, case studies, practical marketing exercises and web-based resources present the problems, opportunities and challenges of the internationalisation and globalisation are developed on an integrated basis throughout the module with examples being used, as appropriate, from all over the world to meet the needs of the students
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Formative feedback opportunities within workshop environments. Students will present and discuss their progress within the open environment and recieve actionable feedback from peers and tutors.
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In pairs, students will submit a 4,000 word report critically reviewing the micro and macro environment, before launching a product of service of their choice, deciding on strategy, logistics, pricing and communications, and using appropriate mechanisms for measuring expected outcomes. Students will have free choice of product or service to bring to market. Upon successful completion of the module, and through the critical review element of the assessment, the student will demonstrate the importance of the role of marketing within their chosen organisations (LO1-4). Knowledge, understanding and application of key marketing theories and concepts (e.g. environmental scanning, strategy, marketing management, objective setting and measurement etc.) will be demonstrated throughout (LO2-4). FInally, through the forwarded proposals, the student will demonstate their knowedlege, understanding, and application of marketing theory and practice (LO2-4) and generate a marketing plan to respond to the current markeiting situation (LO5).
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Tutorial | 12 |
Face To Face | Practical classes and workshops | 12 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Report | 100 | 1,2,3,4, 5 | 13 | HOURS= 00.00, WORDS= 4000 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |