2022/3, Trimester 1, BLENDED, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | BLENDED |
Location of delivery: | CRAIGLOCKHAR |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Simone Kurtzke |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
In this module you will develop an applied and critical approach to learning. Delivery uses face-to-face classroom and IT lab sessions for digital skills practice. You will explore key issues and concepts of digital analytics through applying these in the context of relevant case study examples or your own business. In order to identify current theories and issues, you are expected to access relevant quality journals, use online databases and become familiar with key analytics tools and resources. From the outset you will engage both with the content, theories, and models of digital analytics as well as its application. Assessment is designed to be scaffolded through the learning process with opportunities for peer and module leader feedback at key points. Soft skills including communication and collaboration skills are embedded through group exercises, presentations, and class discussions. Learning activities integrate subject knowledge, digital business skills and soft skills and by building these in a complementary way, you will be able to gain both strategic and applied knowledge.
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There are two formative tasks, each of which align with the summative assessment. In week 4, you will undertake and present a data analytics exercise. In week 10, you will undertake and present an essay outline and structure. Both of these assessments will serve as a 'real time' checkpoint of your progressing understanding of subject-related concepts.
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You will be assessed against two pieces of summative assignments. The first piece of coursework is a practice-based portfolio assessment consisting of practical analytics exercises and a 1,000-word-wraparound commentary contextualising these within data-driven marketing (LO2, LO3; weighted 30%). The second piece of coursework is a critical essay on a contemporary strategic issue of digital analytics (LO1, LO4; weighted 70%).
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 12 |
Face To Face | Tutorial | 24 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Portfolio | 30 | 2,3 | 7 | HOURS= 00.00, WORDS= 1000 |
Essay | 70 | 1,4 | 13 | HOURS= 00.00, WORDS= 2500 |
Component 1 subtotal: | 30 | |
Component 2 subtotal: | 70 | | | |
Module subtotal: | 100 | | | |