2022/3, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | CRAIGLOCKHAR |
Partner: | |
Member of staff responsible for delivering module: | Mavis Gutu |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
This module has been designed to support your active engagement in your own learning and within the group. In this module, you will engage actively in your learning and professional development through the acquisition and investigation of knowledge (LO 1, LO 2, LO 3, LO 4, LO 5), collaborating in small groups (LO 4, LO 5), engage in discussions – online and in person (LO 3, LO 4, LO 5) and by practising skills (LO 3, LO 4, LO 5) and producing items of assessment – formative and summative.Lectures will support the acquisition of new knowledge (LO 1 – LO 3); tutorials will provide the opportunities to extend your knowledge and its practical application (LO 1 – LO 5). The overall aim of the approaches designed into the module is to challenge your critical thinking and decision-making skills by applying appropriate frameworks and concepts to a range of business contexts. You will have the chance to apply your knowledge individually through a marketing report as well as collaboratively in a team. The module design aligns with the Curriculum Enhancement Framework as follows:- Citizenship and community provide students with employability and research and practice skills as they engage with the process of identifying a company and country to research and recommend suitable marketing strategies useful for the real world of work.- Digital and information literacy provides students with skills to access information on a range of sources including real companies or brands to identify opportunities from a global outlook. Students explore Issues of impact of the marketing environment on the firm, implementation of sustainable marketing from packaging to environmentally friendly supply chains including ethics.- All students have equal opportunity and access to information and resources.
|
Formative learning opportunities are designed into this module and take a number of formats, including enabling you to engage with sources which will help you to better understand the strengths and limitations of your own work and peer-peer feedback. These opportunities will be scheduled into the module and their timing advised in the Assessment Brief.Formal formative assessment, which is not credit bearing, but is required, will be structured around both items of summative assessment. The exact timing will be specified in the Assessment Brief and the format explained.
|
1. Assessment 1: Individual 2,500-word Marketing Plan. The report will consider the launch of a new product or service onto the market. Students will be required to conduct a marketing environmental analysis. (LO1 TO LO3) (Due in week 8) 2. Assessment 2: Presentation – 5 students per group (LO4 and LO5) – weeks 11 & 12
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Tutorial | 10 |
Face To Face | Lecture | 20 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Report | 65 | LO1, LO2, LO3 | 8 | , WORDS= 2500 |
Oral Presentation | 35 | LO4, LO5 | 11 | HOURS= 00.20 |
Component 1 subtotal: | 65 | |
Component 2 subtotal: | 35 | | | |
Module subtotal: | 100 | | | |