There are no pre-requisites for this module to be added

In this module, you will explore how marketing tools can be used to encourage more sustainable and responsible consumption and contribute to global efforts aimed at addressing environmental challenges, improving social welfare, and promoting economic resilience.You will study key sustainability concepts from both macro and micro (organisational) perspectives, and consider how marketing strategies can be used to construct a brand purpose that prioritises sustainability, as well as encourage responsible consumption.The module will enable you to develop your understanding of the key principles and drivers of sustainable marketing practice and develop strategies that can enable organisations to integrate sustainable practices effectively while fostering positive relationships with key stakeholders.

Upon completion of this module you will be able to

LO1: Critically review the sustainability landscape and its implications for business and society and the role of different stakeholders

LO2: Critically evaluate the role of brand purpose in driving marketing strategies that contribute towards sustainability

LO3: Identify and evaluate marketing approaches to encourage responsible consumption.

LO4: Assess the sustainability performance of marketing plans

LO5: Develop action plans to enhance the sustainability performance of organisations and apply appropriate metrics to monitor performance