Modules

Core Module Information
Module title: Marketing for Sustainable Future
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT11125
Module leader: Paria Zamanfashami
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

In this module, you will explore how marketing tools can be used to encourage more sustainable and responsible consumption and contribute to global efforts aimed at addressing environmental challenges, improving social welfare, and promoting economic resilience.You will study key sustainability concepts from both macro and micro (organisational) perspectives, and consider how marketing strategies can be used to construct a brand purpose that prioritises sustainability, as well as encourage responsible consumption.The module will enable you to develop your understanding of the key principles and drivers of sustainable marketing practice and develop strategies that can enable organisations to integrate sustainable practices effectively while fostering positive relationships with key stakeholders.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically review the sustainability landscape and its implications for business and society and the role of different stakeholders

LO2: Critically evaluate the role of brand purpose in driving marketing strategies that contribute towards sustainability

LO3: Identify and evaluate marketing approaches to encourage responsible consumption.

LO4: Assess the sustainability performance of marketing plans

LO5: Develop action plans to enhance the sustainability performance of organisations and apply appropriate metrics to monitor performance
Full Details of Teaching and Assessment
2025/6, Trimester 1, IN PERSON,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Paria Zamanfashami
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Guided independent study 170 You will be encouraged to study and research independently. A reading list and online materials help you learn at your own pace and explore topics in more depth. You will need to be prepared for the weekly workshop activities, reading recommended materials, as well as wider reading to inform your thinking. Assessment development time is also included in these hours.
Face To Face Practical classes and workshops 30 The 3 hour workshop provides a combination of lectures and active learning activities to provide hands-on learning experiences and active participation. Mini lectures will introduce new topics and provide an overview of key concepts relating to sustainability and marketing. Learning activities are designed for you, both in collaboration with your peers and individually, to work on problem-solving and develop your understanding of sustainable marketing concepts.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 25 1~3 Week 8 HOURS= 10 minutes Choice of individual in-person 10 minute presentation with slides, or in-person elevator pitch (2 mins) to 'sell' the strategy recommendation visualised in the poster. You will produce a presentation/ poster (with pitch) to propose a marketing strategy designed to encourage customers to behave more sustainably in relation to their interactions with a case organisation.
Report 75 1~2~4~5 Week 13 , WORDS= 3500 words Your report should provide a critical evaluation of the sustainability performance for a case organisation and with an associated action plan.
Component 1 subtotal: 25
Component 2 subtotal: 75
Module subtotal: 100

Indicative References and Reading List - URL:
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