Modules

Core Module Information
Module title: Marketing, Sustainability and Ethical Perspectives
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: MKT11126
Module leader: Kat Rezai Namaghi
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module equips you to challenge the critical issue that will affect the decisions of future business leaders and consumers: sustainability. In this module, you will be introduced to interdisciplinary ethical theories and fields of study including: utilitarianism, deontology, virtue ethics, surveillance, postmodernism, feminism and semiotics. These perspectives are then applied as a critical lens to examine current sustainability-related issues in marketing, debate arguments and present solutions to real-life problems. We apply these theories to current debates such as: 'cosmetics industry is sustainable', 'consumer culture encourages wasteful consumption', 'green marketing is a contradiction in terms', 'algorithmic marketing is harmful to the environment', 'marketing creates more problems than it solves'.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically analyse ethical issues concerning the relationship between marketing, practice and sustainability

LO2: Evaluate and apply ethical theories and critical perspectives to sustainability concerns and marketing practices

LO3: Propose practical ethical solutions and approaches for marketing practitioners to improve sustainability

LO4: Develop scholarly debating and writing skills to critically evaluate contemporary marketing and sustainability practices
Full Details of Teaching and Assessment
2025/6, Trimester 2, IN PERSON,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Kat Rezai Namaghi
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Practical classes and workshops 36 The three-hour workshops consist of mini-lectures and active learning workshops, focusing on the key issues concerning marketing ethics and sustainability. Each week is based on a particular ethical perspective and debating approach. They are designed for you to learn and apply the key marketing ethics theories and understand how each perspective can be applied to contemporary sustainability issues in marketing practices.
Face To Face GROUPIND_STUDY 76 This activity involves the planning, preparation and evidence gathering for your debate assessment between two pairs of students on a prescribed topic concerning marketing ethics and sustainability.
Online Guided independent study 88 Planning, preparation and evidence gathering, such as recommended and wider reading following from each workshop, debate topics and drawing on from formative feedback.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 50 1~2~4 Week 9 HOURS= 45 minutes This type of oral presentation is a live face-to-face debate. This contemporary and innovative approach to university assessment is your opportunity to showcase your debating and negotiation skills which are important skills in the marketing discipline. Each debate typically consists of two pairs of students, with one pair arguing for a motion, and the other pair arguing against the motion. You will choose one motion from a prescribed list from your module leader, eg. 'the cosmetics industry is unsustainable'.
Report 50 1~3~4 Exam Period , WORDS= 2,500 words This assessment is an individual report that enables you to build on your debating skills and present your arguments in writing, and present solutions. The first part of this assessment is a reflection of your performance in the debate, summarising the key arguments addressed from your side, as well as the opposition. In the next section, you will then reflect on those key arguments and the feedback provided, you will then research and provide reasoned recommendations to key stakeholders.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader
 

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