Core Module Information
Module title: Marketing, Sustainability and Ethical Perspectives

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT11126
Module leader: Kat Rezai Namaghi
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

This module equips you to challenge the critical issue that will affect the decisions of future business leaders and consumers: sustainability. In this module, you will be introduced to interdisciplinary ethical theories and fields of study including: utilitarianism, deontology, virtue ethics, surveillance, postmodernism, feminism and semiotics. These perspectives are then applied as a critical lens to examine current sustainability-related issues in marketing, debate arguments and present solutions to real-life problems. We apply these theories to current debates such as: 'cosmetics industry is sustainable', 'consumer culture encourages wasteful consumption', 'green marketing is a contradiction in terms', 'algorithmic marketing is harmful to the environment', 'marketing creates more problems than it solves'.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically analyse ethical issues concerning the relationship between marketing, practice and sustainability

LO2: Evaluate and apply ethical theories and critical perspectives to sustainability concerns and marketing practices

LO3: Propose practical ethical solutions and approaches for marketing practitioners to improve sustainability

LO4: Develop scholarly debating and writing skills to critically evaluate contemporary marketing and sustainability practices

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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