2022/3, Trimester 1, ONLINE,
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | ONLINE |
Location of delivery: | ONLINE |
Partner: | |
Member of staff responsible for delivering module: | Agata Krowinska |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & teaching methods including their alignment to LOs: This course is delivered online. A core textbook is recommended. The module team will offer online support and live academic sessions. (LO1-5) This module develops in you an active approach to study and the capacity for independent learning. Interactive learning packages andparticipative tutorial workshops ensure that you are engaged throughout the taught element of the module. A variety of approaches are used such as audio-visualresources, group discussion, case studies.You will gain experience of a digital learning environment and planning study autonomously. Embedding of employability/PDP/scholarship skills: You'll apply theory from lectures to practical exercises which enhance your knowledge of digital marketing strategy. You'll complete Moodle online exercises covering the key digital marketing techniques and how these apply in different business contexts.Research/teaching linkages: You'll develop a final assessed report (LO1,2,3,4,5) at the end of the module. Throughout the module, you'll engage with both academic and practitioner sources to allow critical engagement and facilitate deep understanding of how theory applies to practice. All those involved in the delivery of this module are actively engaged in research in the area of digital marketing. This knowledge and expertise feeds directly into teaching content, leading to a dynamic and contemporary module that meets the needs of employers and addresses current and future market trends.Supporting equality and diversity: Materials will follow accessibility and inclusion bestpractice. Internationalisation. Examples fromEurope, the US and the Far East are used and participant-generated examples areencouraged.
|
Formative assessment takes place throughout the weeks of attendance. Formativefeedback is also available via the completion of the online exercises and case studiesassociated with this module
|
There is one component of summative assessment which comprises of 2 elements ofwork
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Online | Lecture | 20 |
Online | Tutorial | 10 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Class Test | 10 | 2 | 7 | |
Report | 90 | 1,2,3,4,5 | 13 | , WORDS= 3000 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |
2022/3, Trimester 2, ONLINE,
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | ONLINE |
Location of delivery: | ONLINE |
Partner: | |
Member of staff responsible for delivering module: | Agata Krowinska |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & teaching methods including their alignment to LOs: This course is delivered online. A core textbook is recommended. The module team will offer online support and live academic sessions. (LO1-5) This module develops in you an active approach to study and the capacity for independent learning. Interactive learning packages andparticipative tutorial workshops ensure that you are engaged throughout the taught element of the module. A variety of approaches are used such as audio-visualresources, group discussion, case studies.You will gain experience of a digital learning environment and planning study autonomously. Embedding of employability/PDP/scholarship skills: You'll apply theory from lectures to practical exercises which enhance your knowledge of digital marketing strategy. You'll complete Moodle online exercises covering the key digital marketing techniques and how these apply in different business contexts.Research/teaching linkages: You'll develop a final assessed report (LO1,2,3,4,5) at the end of the module. Throughout the module, you'll engage with both academic and practitioner sources to allow critical engagement and facilitate deep understanding of how theory applies to practice. All those involved in the delivery of this module are actively engaged in research in the area of digital marketing. This knowledge and expertise feeds directly into teaching content, leading to a dynamic and contemporary module that meets the needs of employers and addresses current and future market trends.Supporting equality and diversity: Materials will follow accessibility and inclusion bestpractice. Internationalisation. Examples fromEurope, the US and the Far East are used and participant-generated examples areencouraged.
|
Formative assessment takes place throughout the weeks of attendance. Formativefeedback is also available via the completion of the online exercises and case studiesassociated with this module
|
There is one component of summative assessment which comprises of 2 elements ofwork
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Online | Lecture | 20 |
Online | Tutorial | 10 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Class Test | 10 | 2 | 7 | |
Report | 90 | 1,2,3,4,5 | 13 | , WORDS= 3000 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |